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Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customeracquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Pursuing High-Performance Partners. Qualifying Your Strategy.
These can include: Direct sales of products or services Regular subscriptions Licensing fees Advertising income Affiliatemarketing commissions Knowing your main revenue sources helps you understand where your money comes from and where you can grow the most. CAC is the average amount of money you spend to get a new customer.
To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.
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