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Affiliatemarketing. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns. Brand ambassadors. Long-term partnerships where influencers regularly promote a brand. Creators earn commissions for sales generated through their unique links. Product reviews. Giveaways and contests.
The different types of digital marketing include your website, content marketing, search engine optimisation, socialmedia, pay-per-click ads, influencer marketing, video marketing, digital PR, affiliatemarketing and email marketing.
Once you’ve decided on your target audience (and created a few buyer personas), you’ll need to decide whether you’ll need a mix of marketing channels or just one. Mapping Out Your Marketing Funnel Once you’ve identified your target audience and marketing channels, you need to create a marketing funnel.
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