Remove Affiliate Marketing Remove PR Remove Search Marketers
article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Ad position: Where your ad appears on the search results page. Get the newsletter search marketers rely on. What does affiliate marketing include? Partnerships: Collaborating with affiliates who promote your products or services in exchange for a commission. What does influencer marketing include?

article thumbnail

Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

When Google launched in 1998 there was a huge amount of PR given to the “magical” new algorithm named after its inventor (and Google co-founder) Larry Page. Get the daily newsletter search marketers rely on. Described as a search engine based on expert documents, quite a lot of what it does is right there in the title.

SEO 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How SEO content helps increase sales

Search Engine Land

Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation. It helps you make informed decisions and optimize your marketing strategies for better business outcomes. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 92
article thumbnail

What is SEM – Search Engine Marketing?

Search Engine Land

Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC. But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs).

SEO 92
article thumbnail

10 ways to build quality backlinks for any website

Search Engine Land

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Still, digital PR, competitor link building and roundup articles for local businesses can secure links for the local market. SUBSCRIBE See terms.

eCommerce 105
article thumbnail

8 Remarkable SEO Podcasts to Level Up Your Knowledge

Backlinko

Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. to have opinionated discussions with experts.

SEO 74
article thumbnail

How To Learn Digital Marketing Skills

Exposure Ninja

Without a thorough understanding of analytics, you will be unable to truly ascertain the performance of your digital marketing campaigns. These free SEO courses will help you hone your basic skills and start creating effective search marketing campaigns. Free Content Marketing / Digital PR Courses.