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E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. Besides that, you can curate videos talking about specific features of a product or explore titles such as “X best features of product X.” Affiliatemarketing.
Affiliatemarketing. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of VideoMarketing Survey , Wyzowl 2017). HubSpot is influential when it comes to inbound marketing. Trade media display ads. Social media advertising.
The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. AffiliateMarketing. Posting affiliate links from your social media accounts.
I bet I had you on for your book WhitePapers, didn’t I? So I think both of these things represent big organic activities that are in the realm, the scary realm, John, of videomarketing. Like where does Instagram stories fit in for a typical marketer? Affiliatemarketing, right?
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