Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 103

Analytics Price PR CRM 103

Hubspot Marketing

NOVEMBER 4, 2024

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

Analytics 117

Analytics Customer Journey CMO Marketers 117

Content Marketing Institute

SEPTEMBER 26, 2024

Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program. Overwhelmed by all the data available to analyze?

Analytics 128

Analytics Marketers Marketing Management 128

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Tools like Google Analytics can show you which landing pages bring in the most traffic. And what’s not.

Analytics 84

Analytics SEO User-Generated Health 84

Jeff Bullas

MARCH 1, 2023

Google Analytics 6. Google Analytics Unless you’ve been living under a rock, you already know what Google Analytics is and what it does. ” — Tope Longe, Content Marketer at Time Doctor​ If you haven’t already, sign up for Google Analytics. Yoast SEO 4. Detailed SEO Extension 5. Google Search Console 7.

SEO 360

SEO Search Marketers Analytics Marketers 360

Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. They don’t use official Instagram data for their analytics, but their user interface is enjoyable and it can be a great option to help get your profile better results. SISTRIX allows you to do 25 searches per day.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Content Marketing Institute

NOVEMBER 18, 2024

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

Analytics 120

Analytics 120

Jeff Bullas

FEBRUARY 13, 2023

Predictive analytics Predictive analytics is another area where AI can help digital marketers. Predictive analytics uses data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Analytics data A client hired an agency to implement, configure and maintain their site’s analytics.

Transform 132

Transform Analytics User-Generated Management 132

Jeff Bullas

FEBRUARY 2, 2023

Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports. Later also offers analytics options so you can know which of your posts are resonating with your followers. So, there are services that exist that can automatically do that.

Price 241

Price Analytics Marketers Marketing 241

Martech

DECEMBER 2, 2024

Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. The predictive analytics problem: A dog chasing its tail Picture a dog barking at an empty tree, convinced something valuable is there. Remember, LLMs are prone to hallucination.

Transform 130

Transform Analytics Marketers Marketing 130

Jeff Bullas

MARCH 1, 2023

Receptiviti Receptiviti is an AI-powered customer analytics platform that helps businesses understand customer sentiment, personality, and behavior. CaliberMind CaliberMind is an AI-powered B2B marketing analytics platform that helps businesses optimize their marketing campaigns and improve their sales performance.

Transform 295

Transform Marketing Strategy Marketers User-Generated 295

Jeff Bullas

FEBRUARY 21, 2023

You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. Google Analytics can provide invaluable information that can help you fine-tune your promotion strategy.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Aspiration Marketing

MARCH 11, 2024

Analytics, growth, reach, and response—many factors come into play while determining the content. Content is still the most relevant thing on the internet. You win half the battle if your content resonates with your target base. This is when content marketing tools play a significant role.

Content Marketing 211

Content Marketing Marketers Marketing Analytics 211

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. Web Analytics Tool: Example: Google Analytics or Adobe Analytics.

CMO 124

CMO Marketing Automation Platform Key Performance Indicator Analytics 124

Aspiration Marketing

DECEMBER 18, 2023

This guide explores the customer analytics strategies setting industry leaders apart. The brands that will dominate today realize that success lies not in casting the widest net but in analyzing behavior to engage the right users deeply.

Marketers 237

Marketers Marketing Analytics Branding 237

Jeff Bullas

FEBRUARY 26, 2023

This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure. Iconosquare provides actionable Instagram analytics and industry benchmarks that can easily make a difference in your strategy.

Marketers 246

Marketers Marketing Analytics User-Generated 246

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 120

Law Analytics Advertising Advertisers 120

Aspiration Marketing

AUGUST 1, 2023

The Operations Hub offers a centralized platform that synchronizes and unifies data, automates workflows, and provides robust reporting and analytics capabilities. Fortunately, HubSpot Operations Hub can help companies to overcome these challenges.

Analytics 227

Analytics 227

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” What research studies about AI and marketing analytics would support the average B2B marketer? The GPT knows a lot about AI.

Transform 133

Transform Analytics User-Generated Education 133

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Marketing automation platforms , customer relationship management (CRM) systems and advanced analytics tools can provide the data and insights needed to measure performance accurately.

Finance 130

Finance Non-Profit Transform CMO 130

Martech

DECEMBER 11, 2024

Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions. Providing analytics at a per-user level required us to associate all their devices and endpoints with the same identity. They are shaped by dynamic entry and exit points triggered by a web of events and interactions.

Customer 121

Customer Customer Journey Transform Analytics 121

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

Key Performance Indicator 128

Key Performance Indicator Transform Analytics Manufacturing 128

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. Updated holiday stats from Adobe Analytics can be found here. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season.

eCommerce 129

eCommerce Shoppers Retail Analytics 129

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 136

Analytics Social Media Marketing Place Branding 136

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Key Performance Indicator 121

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 121

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. online sales alone, Adobe Analytics found. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. And the strategy works.

Shoppers 126

Shoppers eCommerce Retail Health 126

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here. This approach helps in creating more accurate reports and making informed decisions.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics,” said Weide.

Market Research 133

Market Research Shoppers CMO Retail 133

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts. Processing.

SEO 124

SEO Analytics Product Advertising 124

SMEI

JANUARY 13, 2024

Embrace Technology: Use AI-driven tools for customer relationship management, predictive analytics, and personalized communication. To harness the full potential of AI: Educate Yourself: Understand the basics of AI and how it applies to sales. Knowledge is power, and the more you know, the better you can leverage AI tools.

Marketers 226

Marketers Marketing Education Analytics 226

Jeff Bullas

FEBRUARY 14, 2023

You can also get a lot of information from Instagram analytics tools to help you formulate your posting plan. You need to engage your followers when they’re active on Instagram, which is why you should know who your target audience is. This allows you to do some research about when you should post so that you pop up on their feed.

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024. Understanding Your Market Before all else, you’ll need to understand your specific market.

Manufacturing 125

Manufacturing Whitepaper Marketers Marketing 125

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. MonsterInsights makes this process easy and accessible, even for beginners.

User-Generated 119

User-Generated Analytics Marketers Marketing 119