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Adobe’s roadmap for B2B, CDP and product analytics

Martech

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 116
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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Instead of saying you doubled their traffic, provide specific, accurate numbers and (if possible) real proof in the form of charts, graphs, or analytics data. Do you know who your ideal customer is ?

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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 Perform Enhanced Analytics. Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand.

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Not all B2B and B2C categorizations are alike

Martech

Thus college degree programs and other high ticket items (some electronics, automobiles, travel, real estate, etc.) Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. Similarities between B2B and B2C. Further, B2B and B2C marketing share plenty of common aspects.

B2C 118
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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. There are many modes of transportation: walking, bicycles, motorbikes, automobiles, buses, trains, planes, etc.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. But don’t you worry, we have just the right tool for you to get your social media marketing affairs in order.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. HubSpot Marketing Hub HubSpot’s Marketing Hub offers a wide range of marketing tools, including email marketing, social media management and analytics.

B2C 116