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Adobe’s roadmap for B2B, CDP and product analytics

Martech

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 112
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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Instead of saying you doubled their traffic, provide specific, accurate numbers and (if possible) real proof in the form of charts, graphs, or analytics data. Do you know who your ideal customer is ?

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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.

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Top Customer Review Websites for Your Business (in 2025)

SocialPilot

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? Standout Features – GBP offers tools like appointment booking, social posts, and review analytics, helping businesses grow their online presence effortlessly. You look at reviews, right? Thats how powerful reviews are!

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Not all B2B and B2C categorizations are alike

Martech

Not all B2B products are really so expensive or complicated that they require many stakeholders to evaluate and approve over a long period of time. Thus college degree programs and other high ticket items (some electronics, automobiles, travel, real estate, etc.) They then can pay for it using a corporate card without much fuss.

B2C 115
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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. It’s a comprehensive platform for businesses with a team to use it.

B2C 113