Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

B2C 124

B2C SEO User-Generated Industry Insights 124

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 95

Thought Leadership Whitepaper User-Generated Price 95

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. CPCthe second highest on our list.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. It also helps you learn about new trends, gain valuable industry insights, track new income streams, and find new influencers and brands to collaborate with.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

FEBRUARY 7, 2022

For B2C companies like Adidas, it’s a great place to highlight your breadth of product offerings. One way is by using LinkedIn’s analytics to see who is engaging with your ads and visiting your website. In late 2021, LinkedIn rolled out customizable competitor analytics in your LinkedIn Page Analytics tab.

Branding 137

Branding Real Estate Key Performance Indicator Thought Leadership 137

Rock Content

MARCH 22, 2024

The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. Data-Driven Decisions: Leveraging Analytics for Insight Instead of relying only on industry insights, B2B companies today are moving more into collecting data about actual customers to develop marketing strategies.

Marketers 98

Marketers Marketing Customer loyalty CMO 98

Sprout Social

JANUARY 5, 2023

Social listening provides awesome opportunities to translate these conversations into actionable business insights. Industry insights: analyzing discussions or hashtags within an industry. Strategy #2: Industry insights. Industry hashtags and discussions are invaluable for brands in this department. .

Health 98

Health Industry Insights Shipping Energy 98