Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketers 126

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing.

B2C 114

B2C eCommerce Retail Shoppers 114

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

Market Research 126

Market Research Shoppers CMO Retail 126

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. What is B2C marketing automation?

B2C 112

B2C Automobile Marketing Automation Platform Retail 112

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

CMO 80

CMO B2C Marketers Marketing 80

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

B2C 92

B2C Social Media Marketing User-Generated Entertainment 92

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

B2C 124

B2C SEO User-Generated Industry Insights 124

Martech

SEPTEMBER 12, 2024

The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. Oracle Analytics Cloud integration. Don’t forget the consumer.

Transform 112

Transform B2C Manufacturing Finance 112

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources. Once users land on a travel site, Adobe Analytics data shows a 45% lower bounce rate.

Retail 89

Retail B2C User-Generated Food 89

Vertical Response

NOVEMBER 10, 2024

Many email marketers prefer a weekly schedule, impacting overall engagement rates. Over-emailing Pitfalls Over-emailing is a major concern for email marketers because it can lead to negative perceptions and disengagement from subscribers. Analytics tools optimize email frequency by monitoring campaign performance.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. It’s available as self-service or with full creative support.

B2C 109

B2C Energy User-Generated Retail 109

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. At his talk, showed some ways any marketing team can predictively leverage their data. Much of the way marketers use predictive analytics is customer-focused. He added, “Why?

Analytics 142

Analytics B2C CMO Search Marketers 142

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking.

Management 109

Management CMO Marketing Automation Platform Marketers 109

Search Engine Journal

MARCH 2, 2023

In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal.

B2C 110

B2C Content Marketing Marketers Marketing 110

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. There are several key factors to consider when conducting a detailed marketing audit. In short, tactics without strategy are just guesswork.

CRM 72

CRM Thought Leadership Finance Shipping 72

Martech

FEBRUARY 20, 2025

Lucidworks announced the release of Commerce Studio and Analytics Studio to enhance merchandising and analytics for enterprise search and discovery. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

User-Generated 89

User-Generated B2C Analytics Information Technology 89

Martech

NOVEMBER 21, 2024

“It’s about how we are delivering the emotionally engaging, innovative experiences that will help us to stand out in a crowded market.” “An effective CX team has that data and analytics but also other supporting functions like experience design and change management.

Management 144

Management Customer Transform Thought Leadership 144

Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. Anyway, here are this week’s AI-powered martech news and releases.

Analytics 122

Analytics User-Generated Advertising Advertisers 122

Martech

JANUARY 30, 2025

Location-based marketing campaigns target consumers where they are and build community awareness and engagement. Here is a comprehensive, four-step guide to local marketing success. Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel.

CMO 93

CMO Marketers Marketing Analytics 93

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years. Talkwalker’s Blue Silk GPT genAI social analytics technology. Why we care.

Analytics 113

Analytics Social Media Marketing User-Generated Management 113

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 137

B2C Whitepaper Marketers Marketing 137

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

Customer 108

Customer Customer Journey B2C Management 108

Martech

SEPTEMBER 24, 2024

IRCODE previously announced outdoor ad scanning capabilities for the out-of-home market. The backend UI allows for marketers to easily drag and drop shoppable products to build out and manage this experience for viewers. Advertisers and publishers also can measure ad engagement in real time using IRCODE’s analytics. Why we care.

Advertisers 109

Advertisers Advertising Analytics Product 109

Martech

SEPTEMBER 9, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Gather your data: Collect all relevant expenses related to sales and marketing for the period you are analyzing. Total Costs = Marketing Expenses + Sales Expenses + Other Related Costs Step 3.

Customer Acquisition 108

Customer Acquisition Customer Food CRM 108

Martech

JANUARY 17, 2025

Dig deeper: 3 reports in GA4 that use analytics to eliminate customer friction Between the lines. This move positions Microsoft Clarity as a more serious competitor in the analytics space, particularly for advertisers looking to optimize their Google Ads campaigns. First seen. What to watch. Email: Business email address Sign me up!

User-Generated 109

User-Generated Analytics Advertisers Advertising 109

Martech

AUGUST 30, 2024

This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Marketers are only just beginning to integrate new AI tools into their campaigns. Marketers never know exactly who those ads will attract. Why we care.

Branding 106

Branding Fashion Retail User-Generated 106

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Martech

MARCH 24, 2025

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. Dig deeper: How are marketers using ChatGPTs Operator function? Advanced analysis : AI is transforming measurement, and brands must adopt modern analytics to leverage its capabilities and stay competitive.

Transform 72

Transform B2C Price Advertising 72

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. First, are you evaluating a B2B, B2C, or hybrid company? B2C companies target direct consumers.

B2C 145

B2C Analytics User-Generated SEO 145

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right? you might wonder.

Content Marketing 142

Content Marketing B2C Marketers Marketing 142

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Transform 145

Transform Marketers Marketing Analytics 145