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Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?

verse.ai

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59
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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Systems like Marketo have historically been about outbound marketingmarketing automation allows you to send emails, or integrate with direct mail. Marketing automation now helps you to automate and measure inbound marketing as well – think social marketing and content marketing. Make it Measurable.

Customer 134
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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Systems like Marketo have historically been about outbound marketingmarketing automation allows you to send emails, or integrate with direct mail. Marketing automation now helps you to automate and measure inbound marketing as well – think social marketing and content marketing. Make it Measurable.

Customer 121
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The Role of Marketing in B2B – What Should It Be?

Marketing Insider Group

This means marketing is more than the typical B2B Marketing setup covering field sales enablement, demand generation and awareness through outbound marketing messages and campaigns. In classic B2C companies marketing owns the P&L for the brands they manage. This is about more than research and surveys.

Transform 104
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4 Tips To Rock Your Content Marketing With A Small Team

Marketing Insider Group

The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. Get yourself some good content marketing software.

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20 Must-have digital marketing tools you help you grow

Sprout Social

Oh, and don’t forget about Sprout’s full suite of social analytics. Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience. Email marketing tools.

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Reverse IP Lookup Tools Are Dead

Customers.ai

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. This is PERSON-level data that will help both B2C and B2B sales teams build highly-targeted outbound sales campaigns with personalized messaging. Get 500 contacts for free !

B2C 106