Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Google Analytics is a good example.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. This is PERSON-level data that will help both B2C and B2B sales teams build highly-targeted outbound sales campaigns with personalized messaging. Get 500 contacts for free !

B2C 106

B2C User-Generated Outbound Marketing Analytics 106

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. Next Steps See what targeted outbound marketing is all about.

User-Generated 122

User-Generated Health B2C Analytics 122

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Content Marketing Institute ). Content Marketing Institute. Strategy Analytics ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

NOVEMBER 30, 2022

There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Customers.ai

MARCH 30, 2023

B2C companies who fail to take advantage of the latest-and-greatest will get left in the dust by their competitors. Comprehensive analytics at your fingertips ensure informed decision-making. Sales prospecting is more important than ever which means sales prospecting software is more important than ever. is a great investment.

CRM 88

CRM Price B2C User-Generated 88

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. Email Finder – Voila Norbert. Conclusion.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Customers.ai

AUGUST 26, 2022

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. With outbound marketing, you can also scale your efforts as long as you find the right relevance signals. Let’s put outbound marketing to work.

Outbound Marketing 69

Outbound Marketing Real Estate B2C Whitepaper 69

Customers.ai

AUGUST 15, 2023

We helped B2C businesses find millions of customers. We built analytics right into the outreach automations. Marketing becomes way more focused and efficient. In the last year we pressed hard on the gas of targeted outbound marketing to grow our leads and sales — unlocking our growth potential.

Outbound Marketing 68

Outbound Marketing Transform Customer Acquisition Inbound Marketing 68

Marketing Insider Group

JULY 1, 2020

Content Marketing Is Too Valuable for Both Consumers and Brands to Ever Go Away. The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Customers.ai

JANUARY 3, 2024

Data Analysis Like most things in marketing, data is the lifeblood of contact-based marketing. Advanced analytics tools are also used to process data from various touchpoints – such as website visits, social media interactions, and past purchase history – allowing marketers to gain a comprehensive understanding of each contact.

CRM 99

CRM Direct Mail Customer Journey Marketing 99

Customers.ai

MARCH 27, 2023

Pitchlane PitchLane is a video marketing platform that provides resources and tools to help businesses create and distribute professional-looking videos. It offers customizable video templates, access to stock footage and images, and an analytics dashboard to track video performance. Unicorn X-Ray for free.

CRM 70

CRM Marketing Automation Platform User-Generated Outbound Marketing 70

Customers.ai

MARCH 21, 2023

So, keep writing, keep revising, and take advantage of the plethora of digital marketing apps available that can enhance your copywriting (and revenue!). Activate Free InstaChamp VIP & Creator Edition Important Next Steps See what targeted outbound marketing is all about. X-Ray website visitor identification for free.

CRM 52

CRM Copywriting Outbound Marketing Communications 52

Customers.ai

SEPTEMBER 17, 2024

Bonus Moves To Extend The Power Of Your Email Opening Lines Chat and messaging is the preferred communication channel for B2C companies and customers, with open rates 10X to 80X higher than other reengagement channels. You can capture emails in chat and send those emails into your marketing tech stack automatically!

Copywriting 52

Copywriting Email Marketing Outbound Marketing Communications 52

Exposure Ninja

OCTOBER 16, 2023

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52

PR Marketing Marketers User-Generated 52

Sprout Social

OCTOBER 17, 2016

You can track this in Google Analytics. However, even B2C companies can get value from LinkedIn depending on your target audience. You can find this in Google Analytics. That means you have access to many of the same amazing features you have with Facebook such as advanced targeting and analytics.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Unbounce

AUGUST 13, 2024

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. Here’s an over-simplified way to do this: Step 1: The market. Are you selling a B2B or B2C product?

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52