Analytics, B2C and Shopper Market

Watching B2B TV: Thursday’s Daily Brief

Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? The reason? Keyword blocking. Read more here.

Shopper Market

Shopper Market Retail Shoppers B2C

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

SEPTEMBER 19, 2024

I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” Risks to alienating consumers.

Retail

Retail Shopper Market Shoppers Advertising

Marketing Pro Pulse

Watching B2B TV: Thursday’s Daily Brief

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

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