Search Engine Land

AUGUST 1, 2024

SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events. Dig deeper: Why server logs matter for SEO 5.

SEO 98

SEO PR User-Generated Education 98

Martech

DECEMBER 23, 2024

Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing.

Whitepaper 107

Whitepaper Key Performance Indicator Thought Leadership User-Generated 107

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 145

Management Food Analytics Branding 145

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? You're facing what some marketing professionals call the "dark hole" of lead management. Look for these telltale signs that indicate your multi-brand lead process needs an overhaul. Here's a proven framework that works.

Transform 52

Transform Management Branding CRM 52

Sprout Social

MAY 10, 2023

Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Review management software helps brands collect and respond to customer feedback faster while also discovering actionable business insights. Why do companies need review management software?

Management 127

Management CRM Analytics Customer 127

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Who is eligible for Facebook Commerce Manager? Step 1: Create your first catalog.

Management 134

Management Shipping Health eCommerce 134

SocialPilot

DECEMBER 16, 2024

Social media management is an overwhelming task on its own. The plan has features that allow individuals to manage only one social set, including Instagram, Facebook, X, Pinterest, TikTok, LinkedIn, and YouTube profiles. The basic analytics feature helps users track the success of their social media for actionable metrics.

Price 75

Price Non-Profit Analytics User-Generated 75

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 111

Analytics Real Estate Transform User-Generated 111

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Table of Contents What is reputation management software?

Management 123

Management Analytics User-Generated Communications 123

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Capabilities of digital asset management platforms. One area of differentiation involves the varying abilities to manage a variety of file formats.

Management 108

Management Transform Whitepaper Retail 108

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” And all that can be ruined by somebody who is out to get you. ” 9.

Transform 103

Transform Influencer Marketing Thought Leadership Marketers 103

SocialPilot

FEBRUARY 18, 2025

What if you had a tool that did the heavy lifting for you – automating review requests, managing responses, and even sharing them on social media? Detailed Analytics: Gain insights into the effectiveness of your review campaigns. Centralized Dashboard: Manage all your review platforms in one place.

User-Generated 67

User-Generated Price Non-Profit CRM 67

Customers.ai

DECEMBER 4, 2024

Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Large ecommerce brands managing complex data and multiple customer touchpoints. Ratings & Reviews: “A must-have for anyone managing social media campaigns,” raves one reviewer.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. The harder it is to keep track of, the less consistency across your brand management. Integrations help you manage and control that messaging for the consistency of your brand voice.

Management 125

Management Brand Management CRM Promotion 125

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. 1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. But be careful.

Key Performance Indicator 116

Key Performance Indicator Social Media Marketing Whitepaper Marketers 116

Neil Patel

MARCH 16, 2021

Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place. 64 percent of consumers expect real-time responses from brands they mention on social media. How do you know which ones to target for your brand and which to skip?

Social Media Marketing 143

Social Media Marketing Analytics Real Estate User-Generated 143

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Only then will you get the most comprehensive view of your audience.

Branding 145

Branding Customer Key Performance Indicator Fashion 145

Sprout Social

JULY 26, 2022

Looking for a more efficient way to manage your Facebook presence? But what if you had a place to oversee your analytics, content and monetization at the same time? After all, Facebook’s in-app analytics feed can feel a bit clunky and fragmented. Beyond analytics, Creator Studio has a ton of helpful publishing features.

Transform 123

Transform CRM Analytics Management 123

Adobe Experience Cloud Blog

JANUARY 28, 2014

Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. Goal : Maintain your brand. Use a social media monitoring platforms to manage consistent branding on all of your social profiles (read: brand management), engage with influencers, provide customer support, and track conversations.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Sprout Social

APRIL 12, 2022

The internet and social platforms are vital tools for storytelling, brand management and connection. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Proactively plan for crisis management.

Communications 121

Communications PR Gen Z Analytics 121

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. What Does a Public Relations Manager Do? Thinking of becoming a PR manager?

PR 145

PR Communications Inbound Marketing Management 145

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding 110

Branding Key Performance Indicator Customer Journey Marketing Mix 110

Martech

SEPTEMBER 16, 2021

In the last decade of Real Story Group’s coverage of the Digital Asset Management (DAM) marketplace , we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. Complexity/value continuum for Digital Asset Management. Source: RSG. DAM as a marketing tech service. The most mature DAM 2.0

Management 114

Management Analytics Brand Management Customer 114

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. Hootsuite Managing social media = 25 jobs. With Hootsuite Inbox, you can bridge the gap between social media engagement and customer service — and manage all of your social media messages in one place.

Price 135

Price User-Generated Copywriting Marketers 135

Sprout Social

DECEMBER 20, 2022

Its purpose is to reduce the hours spent managing your social media networks so you can focus on other tasks like analyzing data or coming up with better strategies to grow your social media presence. Automated tasks include scheduling posts, replying to the most common customer requests, creating reports and tracking mentions of your brand.

Analytics 114

Analytics Health Management Advertising 114

Hootsuite

APRIL 19, 2021

Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts. It brings together social media analytics, scheduling and community management. It also helps eligible accounts monetize their content and handle influencer-brand collaborations.

User-Generated 145

User-Generated Management Social Media Marketing Analytics 145

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. Social media has made brands more susceptible to scrutiny than ever before.

Marketers 141

Marketers Marketing Manufacturing Market Trends 141

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. MBA programs focus on the humanity of business, such as people management, organizational behavior, and leadership.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 118

CRM Digital Marketing Management User-Generated 118

Internet Marketing Ninjas

FEBRUARY 6, 2023

While many offer tools to allow you to measure your own analytics, others handle everything for you. In any case, a business can improve their visibility, leads, conversions, and evangelism with the right social media analytics company. What is a social media analytics company?

Analytics 52

Analytics Key Performance Indicator Price User-Generated 52

Digital Marketer

APRIL 20, 2023

This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship? Your brand-customer relationship is the connection between your business and its customers.

Branding 80

Branding Customer Customer loyalty Brand Management 80

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. For example, on the Senior Exec persona , you’ll find six additional prompts ranging from time management to thinking, leadership, and more.

Transform 111

Transform CMO User-Generated Management 111

Sprout Social

APRIL 27, 2022

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Key features: Create branded links . Auto-branded links. Manage links. Manage campaign links . TinyCC.com.

User-Generated 116

User-Generated Analytics Management Branding 116

Martech

FEBRUARY 22, 2022

Use analytics to improve the customer journey. Customer experience platforms are designed to help brands manage their interactions with customers to enhance customer satisfaction. As customer expectations keep rising, it is crucial for brands to use personalization to improve customer experience. Click here to download!

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Hootsuite

FEBRUARY 18, 2022

Soon you’ll be able to select this objective through the Hootsuite dashboard directly without switching to the native ad manager. We want to help you understand how your brand is perceived, adapt to changing customer behaviors, and stay ahead of industry trends. Improve your analytics and reporting with target page filters.

Advertisers 124

Advertisers Advertising User-Generated Analytics 124

Litmus

SEPTEMBER 27, 2021

See how brands manage deliverability (and other analytics). Find out how you stack up against your peers in our State of Email Analytics report. Inactivity management. As a result, it is an absolute necessity to manage your inactive email subscribers. Manage your inactive subscribers. Get the report.

Analytics 116

Analytics Management Email Marketing Branding 116