Martech

JANUARY 20, 2025

In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics.

Analytics 118

Analytics Transform Outbound Marketing Marketers 118

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Brand tracking can also be expensive and time-consuming, putting it out of reach for smaller teams with limited budgets.

Branding 128

Branding Customer loyalty CMO Market Segmentation 128

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 136

Customer Branding Customer loyalty Transform 136

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g., Processing.

Transform 139

Transform Branding CMO Education 139

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 123

Branding Advertisers Advertising Retail 123

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. Does AI make it easier for brands to bring work in-house? AI enables scale and speed.

Branding 113

Branding Price Management Analytics 113

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Trade Press Services Newsletter

JANUARY 9, 2025

Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Consider outsourcing for specialized needs.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Trade Press Services Newsletter

MAY 1, 2025

Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation.

User-Generated 169

User-Generated Analytics SEO Promotion 169

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 93

Branding Transform Analytics Communications 93

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Dig deeper: How AI can revolutionize creative impact measurement But the Brand Report simplifies things dramatically. The Brand Report solves a major pain point for brand advertisers.

Advertising 111

Advertising Advertisers Key Performance Indicator Branding 111

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Begin to define your brand voice so it speaks directly to your audience.

Analytics 112

Analytics Price Social Media Marketing CRM 112

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

SmartBrief - Marketing

OCTOBER 30, 2024

OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. The effectiveness of these advertising campaigns has often been measured using broad metrics like estimated impressions and brand recall studies. Real-time data analytics. Predictive analytics.

Transform 126

Transform Analytics Education Marketers 126

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions.

Marketing Mix 117

Marketing Mix Finance Analytics Marketers 117

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Did all the phrases that moved up include branded terms? Typically not.

Key Performance Indicator 121

Key Performance Indicator Transform Analytics Manufacturing 121

Martech

APRIL 10, 2025

In other cases, the AI might mention your brand, prompting users to search for it directly or try entering your URL. However, some of that lost organic traffic may be categorized differently in your analytics. If someone searches for your product by brand name and AI provides a link to your site, there’s no issue.

Transform 133

Transform User-Generated Analytics Retail 133

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics,” said Weide.

Market Research 128

Market Research Shoppers CMO Retail 128

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 124

Transform Customer Journey Analytics Marketers 124

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 121

Law Analytics Advertising Advertisers 121

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.

Key Performance Indicator 125

Key Performance Indicator Analytics CRM Retail 125

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 128

Market Trends Transform Customer loyalty Millennials 128

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Brand guidelines.

Transform 127

Transform Analytics User-Generated Education 127

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Key Performance Indicator 113

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 113

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. But which URL shortener is right for you? links Use bit.ly

Price 110

Price User-Generated Analytics Shoppers 110

Buffer Marketing

SEPTEMBER 17, 2024

  So, we can confidently say that your LinkedIn content is  more likely  to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own  personal brand  with a LinkedIn profile.   We’ll get into how to do that below. percent Photo posts — 4.8

Analytics 132

Analytics Social Media Marketing Place Branding 132

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Martech

NOVEMBER 13, 2024

to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts. The 2023 quantitative study surveyed investment analysts across the U.K. and the U.S.

Transform 132

Transform Marketers Marketing Customer Acquisition 132

Hootsuite

JULY 26, 2024

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. 1 Analytics Tool for Growth Beautiful reports. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Clear data.

Analytics 119

Analytics User-Generated Branding Social Media Marketing 119

Martech

FEBRUARY 19, 2025

AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment. Traditional analytics often feels like driving using only the rearview mirror. Many marketers have yet to capitalize on predictive analytics.

Analytics 132

Analytics Marketers Marketing User-Generated 132

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. These metrics are important for assessing brand awareness and visibility. You can’t just eyeball these numbers; you need reliable analytics platforms to dig into the data.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Twitter is great for real-time updates and industry news, while Facebook can be useful for building awareness of your brand and speaking with a broader audience.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118