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18 Spooky SEO Problems to Avoid this Halloween

Sachs Marketing Group

From how URLs are structured to content placement and CTAs, UX and SEO have to work hand in hand for a successful website. From page speed to compelling content and easy navigation, all factors contribute to the overall user experience on your website. Here are 18 spooky SEO problems to avoid this Halloween.

SEO
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What is a personalization engine? A complete guide

Welcome Software

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. Brands that aren’t investing heavily into personalizing the customer experience are poised to fall behind those that are.

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Website Redesign: 11-Step Process From Audit to Launch

Neil Patel

New Branding or Positioning Has your company refreshed its branding or updated its competitive positioning? Use Google Analytics to check website visitor data like total traffic, bounce rates, and conversion paths. For example, you’ll need someone to sign off on branding and design, website copy, SEO, and legal compliance.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Rather than take the time-consuming route of building your website from scratch, AI can help you get the foundations up and running so you can save more time to use on core tasks of your brand. . Web designers themselves can now hook into functionalities that allow them to quickly inject content, upload resources, and control permissions.

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

Reporting and analytics are huge here. Is your content marketing effective? You should always be optimizing your landing pages and content placement, utilizing A/B testing to improve conversion rates. The percentage of leads that come in using branded key words. Online Marketing ROI.

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21 Powerful Analytics Tools for Digital Marketing

Sachs Marketing Group

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. These tools provide insights into the performance of content, user behavior, and ROI, and can include features for tracking website traffic, social media engagement, and keyword rankings.

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7 LinkedIn Ad settings and tactics you didn’t know you needed

Search Engine Land

The cherry on top: LinkedIn has also partnered with NBCUniversal for premium content placements and enabled numerous safety measures via iSpot and Kantar. Select brand awareness as the objective. Set your campaign like any other LinkedIn campaign (audience, brand safety, exclusions, budget). Click next.