Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. Understanding Copywriting. Copywriting is salesmanship , says Bruce Bendinger. A copywriter does. What is SEO Copywriting?

Copywriting 144

Copywriting SEO User-Generated Branding 144

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Brand guidelines.

Transform 124

Transform Analytics User-Generated Education 124

Martech

FEBRUARY 13, 2025

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. For social, analytics and scheduling tools are widely used, while AI-driven community engagement and influencer management face resistance. Ads: Brand safety (17.9%). While some applications enjoy high adoption, others remain underutilized.

Transform 137

Transform Copywriting Marketers Marketing 137

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

SEO 115

SEO Law User-Generated Analytics 115

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 123

Marketing Strategy Content Marketing Thought Leadership Marketers 123

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Unbounce

JANUARY 6, 2025

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

MAY 27, 2022

His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. I bought a failing coffee shop and to turn it into a success I had to learn how to market, connect with an audience and build a brand.

Analytics 115

Analytics Copywriting Marketers Marketing 115

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Orbit Media Studios

DECEMBER 17, 2024

The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. Today we are giving it to you.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Hubspot Marketing

JULY 16, 2024

If you like any of the suggested topics, you can review what other brands that rank in the top 10 search results are writing on – and how you can do better. That’s what copywriter and digital marketer John Paul Hernandez , does. " When ChatGPT was launched, brands went crazy for it. Suggest content clusters.

SEO 137

SEO User-Generated Transform eCommerce 137

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. A sales funnel is the experience your audience has with your brand. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Nicola Moors ?.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. Its fair to say that SEO has helped this brand reach qualified traffic. Your website will start appearing for your audience when they need you the most.

SEO 128

SEO Gen Z Finance Transform 128

Buffer Marketing

JULY 22, 2024

In social media advertising, you create and run ads from your brand account.  Let’s say you aim to increase brand awareness via social media ads. This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hubspot Marketing

NOVEMBER 29, 2024

Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. Bringing awareness to your product through content such as social media, copywriting, and blogs.

Product Marketing 106

Product Marketing Product Management Marketers 106

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms. This checklist is your blueprint for momentum in 2025.

User-Generated 103

User-Generated Education Analytics Thought Leadership 103

Backlinko

NOVEMBER 22, 2024

You can use it to improve the content or share it with your copywriting team to make changes. Link Optimizer collects data from server logs, site crawls, Google Search Console , and seoClarity’s Search Analytics. For example, you can test whether adding a brand name in the meta description increases your click-through rate (CTR).

SEO 89

SEO Price User-Generated Analytics 89

Martech

JUNE 24, 2024

Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization. The results have been impressive enough for marketers like me to take notes, so I’ve curated all the best findings to share with you.

Branding 117

Branding CMO Copywriting Marketing 117

Hubspot Marketing

JANUARY 22, 2025

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Refine messaging and branding. Personally, I find the landing page testing experience forces me to get better at explaining my brand and offers. Do you match brand colors or use more contrast?

Place 119

Place User-Generated eBook Marketers 119

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. The benefits of a social media employee training process There are likely many employees at your company who want to get involved in social—on behalf of your brand, or to build their personal one. Think: posting anxiety or brand risk.

Branding 140

Branding Copywriting PR Promotion 140

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. Today, he spends his time analyzing what the brands dominating the SERPs are doing. Covering a range of topics, from analytics to local SEO : Sign up to be one of the first to hear about the latest SEO news.

SEO 101

SEO Copywriting eCommerce Search Marketers 101

Set Up

APRIL 1, 2025

Carothers alongside AJ Brustein , the former VP Marketing at SmartNews, and Catherine LaCour , the CMO of Blackbaud, share their thoughts on the rise of AI, explain how it is shaping the way brands connect with consumers, and explore how AI is making marketing more personal, predictive, and automated than ever before.

CMO 59

CMO Copywriting Shipping Analytics 59

Search Engine Land

JULY 22, 2024

Brand: 27.8% Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Generic: 6.1%

Price 96

Price eCommerce Customer Journey Copywriting 96

Sprout Social

FEBRUARY 24, 2021

Much like how one would write a Tweet, headline and copywriting tips apply here, too. To go further, their own link and additional social media ones further down, are shortened and branded for easy analytic tracking. Web copywriting tips like keeping sentences short, sweet and understandable are useful here.

Copywriting 145

Copywriting Analytics SEO Fashion 145

Marketing Insider Group

JUNE 2, 2021

Learning to create content that showcases your expertise without being salesy positions you as an authority in your field, and building trust in your brand is critical for content marketing success. Copywriting for Beginners by Skillshare. This course teaches copywriting basics, headline creation (harder than you might think!),

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Copywriting. Brand positioning and strategy. Web analytics. Copywriting. Data analysis.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand. We should further analyze these components.

Branding 105

Branding Transform Communications Copywriting 105

Businesses Grow

MAY 30, 2023

Could I rely on dozens of busy people from 15 different time zones to come together and create a book that will be part of my brand? This was intriguing, but it was also pretty scary, to be honest. This could be great, or it could become a disaster.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Hubspot Marketing

MARCH 21, 2018

Once strangers to your brand, they’re now regular visitors. Your blog introduced their customers to your brand. Offer sponsored content opportunities to other brands. And they make money by helping other brands do it too. Doing sponsored content right can pay huge dividends for your brand.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Copywriting 145

Copywriting Social Media Marketing User-Generated Management 145

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. Georgia Pacific’s AI initiatives span multiple brands and the impact is notable.

Transform 119

Transform Copywriting Market Trends Analytics 119

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Copywriters. Keyword research.

Customer 145

Customer Copywriting Marketers Marketing 145

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Ecommerce tools for internal communication and management Large ecommerce brands aren’t one-person operations. The following tools offer several varieties of marketing support for growing brands.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Hootsuite

JULY 17, 2019

For instance, if a significant percentage of your sales come from the Internet, it may make sense for your brand to spend more on social media than print, broadcast, direct mail, or other marketing channels. Copywriting. Copywriters are paid by the word or by the hour. Analytics tools. Translator. Software and tools.

Copywriting 112

Copywriting B2C CMO Direct Mail 112