Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more. Connecting the customer journey.

SEO 112

SEO Gen Z Customer Journey User-Generated 112

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 124

Transform Whitepaper Thought Leadership Customer Journey 124

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Compare customer ratings: Gather feedback to evaluate the customer’s experience with your product and customer service.

Customer Journey 144

Customer Journey Customer Transform Retail 144

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions. Processing.

Marketing Mix 115

Marketing Mix Finance Analytics Marketing 115

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. Context) You are CMO for a large consumer brand. Updated answer: Certainly!

Customer 110

Customer B2C CMO Customer Journey 110

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. This role involves user research, interaction design and journey mapping to guide users effortlessly through each digital touchpoint.

CRM 109

CRM Customer Journey Customer loyalty Management 109

Martech

OCTOBER 16, 2024

The consumer journey has become increasingly complex, with shoppers making multiple touchpoints with a retailer or brand through online shopping, in-store visits and social media. A more complete view of the customer journey, where you can track the full impact of your digital spend on offline revenue. The result?

Retail 116

Retail CMO Customer Journey Shoppers 116

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. This blending of online and offline experiences means brands need to create seamless connections across platforms. Trust and Reviews : Social proof is everything. Lets break it down.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

JANUARY 14, 2025

The fallacy of top-of-funnel dominance We all want to be number one in search results, our brand in lights on a billboard, our commercials winning awards and prime spots during broadcasts. While mass marketing has its benefits, not every brand is for everyone. But these placements do more to feed our egos than bring us results.

Customer Acquisition 115

Customer Acquisition Customer Journey Marketing Marketers 115

Buffer Marketing

JANUARY 7, 2025

Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

DECEMBER 9, 2024

However, hyper-personalization isnt just about algorithmsits about understanding the emotional and cultural context of customer interactions. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. While AI can map touchpoints and optimize engagement, it is marketers who shape the narrative.

Customer Journey 117

Customer Journey Analytics Branding Customer 117

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Begin to define your brand voice so it speaks directly to your audience.

Analytics 103

Analytics Price Social Media Marketing CRM 103

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

Customer Journey 130

Customer Journey Customer Social Media Marketing User-Generated 130

Martech

SEPTEMBER 7, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. You need the right team, data, technology infrastructure and processes to support the initial journeys.

Customer Journey 119

Customer Journey Customer Communications Product 119

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. Since your CDP has a broader and deeper set of data on customers, it can be the central hub for multi-track campaigns. A closely related concept is customer journey mapping.

Customer 116

Customer Customer loyalty Customer Journey Analytics 116

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 122

Customer Transform Customer loyalty Marketing 122

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics 57

Analytics PR User-Generated Food 57

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ✅ Use case: SaaS companies mapping the customer journey, omnichannel retailers optimizing media mix.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance.

Customer 114

Customer Customer loyalty Analytics Promotion 114

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. And this is true for every stage of the customer journey. The latest data indicates a notable surge in its use.

Retail 117

Retail Shoppers User-Generated Customer Journey 117

Martech

AUGUST 8, 2024

Once that is done, Slipstream puts the brief into a template format and checks to see if it reflects the client’s priorities and business objectives — anything from the need to focus on sustainability or DEI to the brand’s tone of voice and distinctive brand assets.

User-Generated 115

User-Generated Customer Journey Advertising Advertisers 115

Martech

DECEMBER 2, 2024

Dig deeper: How brands are handling the lack of transparency in major ad platforms Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Martech tools: Google Analytics: To track sales and user behavior. MarTechBot now has 10+ personas to provide more targeted responses.

User-Generated 112

User-Generated Retail Marketing Marketers 112

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Customer Journey Mapping Tool Customers.ai

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

AUGUST 2, 2024

Behind two of them, there are goats, and behind one is a brand-new car. Returning to your business case, what can you know about people who are potential customers of yours? We usually think about the “path to purchase” or “customer journey,” but we don’t always calculate the expected value of customers at each stage.

Customer 110

Customer Customer Journey eCommerce Analytics 110

Martech

APRIL 3, 2025

Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth. Marketings obsession with short-term wins has created a dangerous cycle. The result?

Customer Acquisition 75

Customer Acquisition Transform Customer Journey Finance 75

Hubspot Marketing

OCTOBER 22, 2024

As a result, customer data is siloed and inaccessible to every team. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Limited customization. Use case #1: Predictive analytics for campaign performance.

Analytics 121

Analytics Transform CRM Marketing 121

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. Ultimately, the key is to inspire curiosity and make people remember your brand.

Customer Journey 86

Customer Journey User-Generated Marketing Marketers 86

Martech

OCTOBER 23, 2024

With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. 43% say a lack of effective analytics holds them up.

Shipping 115

Shipping eCommerce Customer Journey Analytics 115

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. However, not all metrics and KPIs carry the same weight. Whats the plan?

Thought Leadership 86

Thought Leadership Customer Journey Customer loyalty Marketing 86

illumin

JANUARY 23, 2025

How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. First-touch attribution : Credits the first online interaction that led to the customers in-store visit. Analytics : After gathering the data, analytics tools help interpret the results.

Retail 95

Retail Transform Analytics Promotion 95

Search Engine Land

AUGUST 29, 2024

Clearly articulate business objectives Specify the overall business objectives, such as increasing revenue, enhancing brand awareness, generating leads or boosting engagement rates. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hubspot Marketing

OCTOBER 14, 2024

From your sales team to customer support, having the right people in place can make a difference in how your customers experience your brand. Process: What’s the process for getting your product to your customers? It’s important to map this out to keep things running smoothly and ensure your customers are happy.

Price 117

Price Marketing Marketers User-Generated 117

Search Engine Land

SEPTEMBER 26, 2024

ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance. Your Google Analytics account. First-party data collected from your websites, apps, physical stores or directly from customers.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Martech

SEPTEMBER 11, 2024

A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. customer persona, product feature, sentiment). Many subscription-based businesses do this well.

Customer 107

Customer Customer Journey B2C Management 107