SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. I chatted with a range of community management veterans from Square, Pocket CCO, and our very own Community Strategy & Operations team.

Management 104

Management CRM Price Analytics 104

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Brand tracking can also be expensive and time-consuming, putting it out of reach for smaller teams with limited budgets.

Branding 131

Branding Customer loyalty CMO Market Segmentation 131

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.

CRM 107

CRM Management Thought Leadership Market Trends 107

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Martech

SEPTEMBER 23, 2024

Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. Here are the key responsibilities and functions of a MarTech Manager: 1.

Management 105

Management CMO Key Performance Indicator Marketing 105

Martech

SEPTEMBER 30, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. You are hiring a content strategy development manager who is not an SME. What are the four most important responsibilities for this position?

Management 115

Management CMO Content Marketing Analytics 115

SocialPilot

DECEMBER 29, 2024

Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue. Why is Online Review Management Important? With over 99.9%

Management 89

Management User-Generated Price SEO 89

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 111

Management Price Analytics User-Generated 111

Buffer Marketing

AUGUST 13, 2024

Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. The platform excels in offering deep insights and fraud detection, making it a trusted choice for brands focused on authenticity and ROI. But with so many options available, how do you choose?

Influencer Marketing 111

Influencer Marketing Branding Affiliate Marketing Fashion 111

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Martech

NOVEMBER 11, 2024

Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 108

Management CMO Marketing Automation Platform Marketing 108

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? An example: Brand designer and content creator, Sandra K.

Management 116

Management Social Media Marketing Energy Analytics 116

Martech

NOVEMBER 18, 2024

Project management is more than just a tool to keep your marketing campaigns on track. Today, project management data is not just a backend tool for tracking deadlines and task completion. For instance, predictive analytics can help you foresee which tasks might take longer than expected, allowing for a more realistic project plan.

Management 108

Management Manufacturing Customer loyalty Analytics 108

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. Experience management is about more than responding to customer complaints. ” How should experience management evolve within organizations?

Management 144

Management Customer Transform Thought Leadership 144

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 134

Customer Branding Customer loyalty Transform 134

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Reskill and Retrain When Needed As marketing evolves, so must your teams skills.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation.

Branding 106

Branding Fashion Retail User-Generated 106

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 107

Product Marketing Product Management Marketing 107

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Quick tip: Make it easy to share.

Management 94

Management Marketing Marketers CRM 94

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. And they expect your brand to meet them where they already are. But half of all users also interact with brands there at least once per day.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Sprout Social

JANUARY 28, 2025

What differentiates successful creators from others is how they use their analytics. In this post, well show you how to track your Instagram Reels analytics. How to see Instagram Reels analytics directly from the app Before we dive into what your numbers mean, lets make sure you can actually see them.

Analytics 82

Analytics Transform Education Branding 82

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management CRM Price SEO 88

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 119

Branding Advertisers Advertising Retail 119

Search Engine Land

JULY 26, 2024

Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Blogging is far from dead and has never been more vital for brands and business leaders. Kohl’s and many other brands do the same. Blogs build trust gradually, contrary to what shady marketers claim.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions.

Marketing Mix 116

Marketing Mix Finance Analytics Marketing 116

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Tools: Customer relationship management (CRM) software (e.g.,

Key Performance Indicator 110

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 110

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 117

Branding Non-Profit User-Generated Food 117

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. It depends on what your priorities are: How much do you care about the simplicity of the tool? links Use bit.ly

Price 109

Price User-Generated Analytics Shoppers 109

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Want to increase productivity?

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance. This trend shaped personalized offers and recommendations.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Martech

AUGUST 15, 2024

MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. AnswerRocket , which provides gen AI-powered analytics, is partnering with Kantar , a marketing data and analytics company.

Analytics 121

Analytics User-Generated Advertisers Advertising 121

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 110

CRM Customer Journey Customer loyalty Management 110

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115