Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Welcome Software

SEPTEMBER 4, 2024

You can use these features and capabilities to understand macroeconomic trends and position your brand for future success by uncovering hidden potential in your organization. Hidden potential : Finally, AI’s capabilities continue to evolve and machine learning (ML) algorithms become smarter over time.

Market Research 59

Market Research Marketing Marketers Market Trends 59

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 138

Market Research Price Marketing Marketers 138

Hubspot Marketing

MAY 8, 2023

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. Marketers can set specific, measurable, and achievable campaign goals.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Set clear objectives.

Market Research 126

Market Research Content Marketing Marketing Marketers 126

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Performance analytics. Traffic analytics. Content alerts.

Market Research 129

Market Research Content Marketing Analytics SEO 129

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them.

Market Research 111

Market Research Gen Z Price B2C 111

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 110

Transform User-Generated Analytics Social Media Marketing 110

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. It’s no small task, but the right influencer marketing analytics can help. What is an influencer analytics tool?

Analytics 125

Analytics Influencer Marketing Health eCommerce 125

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Branding 143

Branding PR Market Trends Market Research 143

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. It’s available as self-service or with full creative support.

B2C 108

B2C Energy User-Generated Retail 108

Scoop.it!

JULY 18, 2024

By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand. To access the insights you need, collect data from marketing research, social analytics, and your CRM.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Buffer Marketing

OCTOBER 2, 2024

month Monitor your competitors’ social media activity across a variety of marketing channels Add filters for types of posts (like posts with links, photos, or videos) Filter for insights into each individual social network Ahrefs Phlanx Brand24 Tracking competitors’ brand mentions Free plan not available. Starts at $139.95/month

Price 115

Price Key Performance Indicator SEO Analytics 115

Orbit Media Studios

JANUARY 22, 2025

In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye. Well show you how to use an AI chatbot to compare your brand to your competitors. Im giving you a Semrush Keyword Gap report, which compares the keyword rankings of your brand to three competitors. Is it on brand?

Branding 64

Branding SEO Whitepaper CMO 64

Hubspot Marketing

NOVEMBER 29, 2024

Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description.

Product Marketing 107

Product Marketing Product Management Marketing 107

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 107

Marketing Plan Social Media Marketing Marketing Marketers 107

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This can serve two purposes: following brands and influencers you might want to partner with and following potential followers so they’ll check out your account. So, there are services that exist that can automatically do that.

Price 241

Price Analytics Marketing Marketers 241

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Brands need to hold the two side-by-side.

Customer 121

Customer Branding Transform Retail 121

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 145

Branding Transform Customer Acquisition Customer 145

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 126

Gen Z Branding Food Transform 126

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 126

Branding B2C Thought Leadership Promotion 126

Hubspot Marketing

JANUARY 21, 2025

Content research will connect all these points together. If you understand search intent and can answer your users questions, youre establishing your brand as an authority, setting yourself up for return visitors, and showing Google that you know your stuff. I know more than one smart writer whos fallen for a brands April Fools joke.)

User-Generated 99

User-Generated Market Research SEO Email Marketing 99

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Management 141

Management Branding Customer loyalty Communications 141

Welcome Software

MARCH 12, 2025

User behavior analytics through a product analytics platform like Optimizely Warehouse-Native Analytics. If youre looking for points of differentiation, here are a few to get you started: Price Quality Appearance Ease of use Brand presence Reliability Customer support Offline features Gamification 4.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Hootsuite

JUNE 14, 2023

Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. Free 30-Day Trial What is a brand voice? Why is having a consistent brand voice important?

Branding 127

Branding Food Entertainment Communications 127

Backlinko

NOVEMBER 8, 2024

Since the 1940s, McDonald’s has used the 4 Ps to become the brand we know today: Product: Fast, reliable burgers and fries Price: Affordable. Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. You’re piña colada and yacht bound, my friend. Want proof?

Price 112

Price Real Estate Promotion Food 112

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

Neil Patel

OCTOBER 25, 2020

Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. It clearly shows that even a wildly-experienced creative agency admits that its services, or any creative agency’s services, fall under the umbrella of marketing and advertising.

Market Research 136

Market Research Marketing Marketers Analytics 136

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. Its figuring out where to spend your money so it delivers the best results more sales, leads, or brand awareness. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count.

Transform 66

Transform Non-Profit Marketing Marketers 66

Sprout Social

FEBRUARY 28, 2022

It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Let your values align your brand to cultural moments. Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. After all, cultural moments don’t come with brand guidelines.

Branding 131

Branding Health Transform Advertisers 131

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. What is TikTok marketing? What is TikTok marketing? Create and brand your TikTok account. Business accounts get limited access to sound clips.

Branding 98

Branding Marketing Marketers Influencer Marketing 98

Litmus

OCTOBER 31, 2024

Benefit : Customers actively give you information through an interactive experience, which builds brand trust. Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Use email engagement data to target specific marketing campaigns.

CRM 85

CRM Management Email Marketing Transform 85

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand.

Branding 105

Branding Transform Communications Copywriting 105