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March Madness advertising: why brands are scoring big this season

illumin

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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MarTech’s digital transformation experts to follow

Martech

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K LinkedIn: Daniel Newman (27.7K

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As part of the CTV ecosphere, it benefits from the measurement and analytics advertisers gain by running campaigns through an omnichannel SSP. CTV platforms offer advertisers digital-quality targeting, attribution and analytics at scale, while traditional TV provides reach and scale,” said Markman. AVOD isn’t coming out of nowhere.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. This certificate’s curriculum is extensive and includes everything from digital marketing and e-commerce foundations to marketing analytics and measurement.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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