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Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?
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Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.
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By Andy Crestodina Every number in your Google Analytics account is wrong. But how inaccurate is Google Analytics? Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.). You compare Google Analytics to other sources of truth.
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In other cases, the AI might mention your brand, prompting users to search for it directly or try entering your URL. However, some of that lost organic traffic may be categorized differently in your analytics. If someone searches for your product by brand name and AI provides a link to your site, there’s no issue.
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So, we can confidently say that your LinkedIn content is more likely to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own personal brand with a LinkedIn profile. tied for third place. We’ll get into how to do that below.
B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. Having a LinkedIn presence is an expectation for B2B brands. For example, want your brand to get in front of C-suite SaaS executives?
The good news, though, is that it said what I always say, which is that this is a place to start, and we should make changes after we begin based on the results. Dig deeper: How brands like Klarna and Mars are using AI in marketing operations Building AI-powered creative In my mind, this is AI’s most recent big advancement.
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MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. of all emails are spam , so having these protections in place is vital.
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