Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 96

Analytics Social Media Marketing Place Marketing Strategy 96

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 139

Transform Branding CMO Education 139

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Trade Press Services Newsletter

JANUARY 9, 2025

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Here are some tips for marketers to ensure their B2B marketing plans remain relevant and effective in 2025 and beyond.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 122

Branding Advertising Advertisers Retail 122

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Dig deeper: How AI can revolutionize creative impact measurement But the Brand Report simplifies things dramatically. The Brand Report solves a major pain point for brand advertisers.

Advertising 110

Advertising Advertisers Key Performance Indicator Branding 110

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Martech

JULY 16, 2024

Finally, AI can be used to uncover insights into audience behavior that reactive analytics overlook or are just too hard to see granularly. ” We have the ingredients to create a brand-new dish, but right now, we’re just sprinkling them on top of things we’ve already made. What’s the catch?

Place 61

Place Customer Analytics Branding 61

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 115

Branding Non-Profit User-Generated Food 115

SmartBrief - Marketing

OCTOBER 30, 2024

OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. Marketers have typically measured success using factors like foot traffic, demographics and location such as high-traffic areas to determine where to place OOH media. Real-time data analytics.

Transform 126

Transform Analytics Education Marketing 126

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Want to increase productivity?

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 120

Key Performance Indicator Transform Analytics Manufacturing 120

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Customers can place their orders even without entering the restaurant. But the words in your emails reflect your brand’s identity.

Email Marketing 131

Email Marketing Food Marketing Marketers 131

Animalz blog

OCTOBER 24, 2024

Your measurement strategy should be in place before creating content. Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for.

Analytics 57

Analytics PR User-Generated Food 57

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 66

Analytics Customer Acquisition CRM Marketing 66

Buffer Marketing

SEPTEMBER 17, 2024

  So, we can confidently say that your LinkedIn content is  more likely  to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own  personal brand  with a LinkedIn profile. tied for third place.    We’ll get into how to do that below.

Analytics 133

Analytics Social Media Marketing Place Branding 133

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. Having a LinkedIn presence is an expectation for B2B brands. For example, want your brand to get in front of C-suite SaaS executives?

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketing 126

Martech

JULY 24, 2024

The good news, though, is that it said what I always say, which is that this is a place to start, and we should make changes after we begin based on the results. Dig deeper: How brands like Klarna and Mars are using AI in marketing operations Building AI-powered creative In my mind, this is AI’s most recent big advancement.

Marketing 127

Marketing Marketers Analytics Place 127

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. of all emails are spam , so having these protections in place is vital.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. That’s not always true.

Customer 119

Customer Customer loyalty Customer Journey Analytics 119

Martech

JANUARY 8, 2025

At our agency, we work with leading brands to design and implement business intelligence (BI) solutions using a proven approach based on four key factors. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. Today, theres no reason not to have an automated BI setup.

Analytics 107

Analytics eCommerce CRM Retail 107

Martech

OCTOBER 2, 2024

Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions.

Shoppers 119

Shoppers User-Generated Price Promotion 119

The Marketing Operations Leader

MARCH 25, 2025

You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Includes quarterly planning cadences, performance reviews, legal and brand approvals, and now partnerships for technology and AI adoption. Top Commentary from Social Everything starts with analytics for me!

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Martech

SEPTEMBER 24, 2024

Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in the journey. Brand and publisher control. The result is an opportunity for curated brand placement and shopping without QR codes. “If That’s why placements are directed by the brand and network.”

Advertising 110

Advertising Advertisers Analytics Product 110

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 112

Gen Z Affiliate Marketing Fashion Social Media Marketing 112

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

OCTOBER 25, 2024

Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Leaders should anchor data governance for genAI in business value, emphasizing accountability for customer data and brand intellectual property.

Transform 133

Transform Customer loyalty User-Generated Management 133

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. More of a visual learner? Clear data.

Analytics 106

Analytics User-Generated Branding Social Media Marketing 106

Search Engine Land

SEPTEMBER 27, 2024

You’ll gain access to tools used by some of the largest brands in the world, including: Keyword clustering. Create on-brand templates. Jasper Jasper is another AI tool for brands and claims to be an “AI copilot.” With the help of Jasper, you can keep your brand unique without losing your voice. Live SERP analysis.

SEO 119

SEO Transform User-Generated Analytics 119

Hubspot Marketing

JANUARY 16, 2025

Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Some tools will score content by assigning an objective number, while others will gather analytical data.

Analytics 121

Analytics SEO Price User-Generated 121

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 110

Transform User-Generated SEO Digital Marketing 110

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide. How did you end up creating an analytics tool like SegMetrics?

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 111

Influencer Marketing Fashion User-Generated Analytics 111