Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement. Respond personally to complex queries and comments and share unique, humanized content that reflects your brand’s voice. more easily.

Branding 134

Branding Analytics Social Media Marketing User-Generated 134

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics 95

Analytics Price Law User-Generated 95

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 130

Branding Advertising Advertisers Retail 130

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. The post Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3) appeared first on SmartBrief.

Analytics 121

Analytics Key Performance Indicator Email Marketing Place 121

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. If you’re looking for a solid hashtag tool that’s been around for a bit, Ingramer has proven to be a popular option.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 132

Branding Key Performance Indicator Marketing Marketers 132

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? Johnson & Johnson. NBC Universal. The Wall Street Journal.

Advertisers 126

Advertisers Advertising Non-Profit Branding 126

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. 31% of marketers in our survey listed open rate among the top two metrics they track when sending and reporting marketing emails, placing it right behind clickthrough rate.

Email Marketing 138

Email Marketing Analytics User-Generated Marketing 138

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 118

Branding Fashion COS Food 118

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 132

Gen Z Branding Food Transform 132

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 105

Branding Customer loyalty User-Generated Promotion 105

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 70

Analytics Price Social Media Marketing Key Performance Indicator 70

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 52

Analytics Social Media Marketing Place Marketing Strategy 52

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell? “So for me, the reason my personal brand grew is because I realized I was filling in a gap.

Branding 142

Branding User-Generated Energy Place 142

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 128

Key Performance Indicator Transform Analytics Manufacturing 128

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 120

Law Analytics Advertisers Advertising 120

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions.

Marketing Mix 137

Marketing Mix Transform Analytics Customer Acquisition 137

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 106

Branding Non-Profit User-Generated Food 106

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 115

Transform Branding Telemarketing Direct Mail 115

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Customers can place their orders even without entering the restaurant. But the words in your emails reflect your brand’s identity.

Email Marketing 136

Email Marketing Food Marketing Marketers 136

Jeff Bullas

NOVEMBER 8, 2022

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. Big brands update their websites all the time, and they do a lot of testing to see what works the best. It is an absolute must that your potential customers trust your brand.

Advertisers 199

Advertisers Advertising Shipping Affiliate Marketing 199

Jeff Bullas

FEBRUARY 21, 2023

You should also have a content promotion plan in place before you start writing. You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. What are their interests?

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Buffer Marketing

SEPTEMBER 17, 2024

  So, we can confidently say that your LinkedIn content is  more likely  to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own  personal brand  with a LinkedIn profile. tied for third place.    We’ll get into how to do that below.

Analytics 136

Analytics Social Media Marketing Place Branding 136

Martech

JULY 24, 2024

The good news, though, is that it said what I always say, which is that this is a place to start, and we should make changes after we begin based on the results. Dig deeper: How brands like Klarna and Mars are using AI in marketing operations Building AI-powered creative In my mind, this is AI’s most recent big advancement.

Marketing 133

Marketing Marketers Analytics Place 133

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. That’s not always true.

Customer 127

Customer Customer loyalty Customer Journey Analytics 127

Martech

SEPTEMBER 24, 2024

Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in the journey. Brand and publisher control. The result is an opportunity for curated brand placement and shopping without QR codes. “If That’s why placements are directed by the brand and network.”

Advertising 119

Advertising Advertisers Analytics Product 119

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. Your LinkedIn business page is a good place to start. But it’s also a great way to find and interact with your target audience—people who are interested in your brand, industry, products and services. But how do you find the right ones for your brand?

Analytics 127

Analytics Finance CRM Place 127

Martech

OCTOBER 2, 2024

Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions.

Shoppers 127

Shoppers User-Generated Price Promotion 127

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Jeff Bullas

FEBRUARY 19, 2023

Website traffic is measured through a specialized website analytics service by adding a short piece of computer code to your webpages. Currently, Google Analytics is perhaps the most popular website analytics service out there. On average, it could take anywhere from 2 days to 3-4 weeks for Google to index a brand new site.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. of all emails are spam , so having these protections in place is vital.

User-Generated 119

User-Generated Analytics Marketing Marketers 119