Search Engine Land

JULY 26, 2024

Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Blogging is far from dead and has never been more vital for brands and business leaders. Informative content can help influence users’ purchasing decisions or even empower users to make the right decisions.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 105

Analytics Price Social Media Marketing Key Performance Indicator 105

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 115

Branding Non-Profit User-Generated Food 115

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Then, it helps you craft posts about that content in your brand voice. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

NOVEMBER 14, 2024

Predictive Analytics I can't stress enough how efficient AI is at analyzing data. Behavioral Analytics AI can analyze behavioral analytics metrics such as where your audience is coming from, what they click on your site, and how long they're on your platform to help you better understand their behavior. Image Source 3.

User-Generated 129

User-Generated Analytics Advertising Advertisers 129

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. But which URL shortener is right for you? links Use bit.ly

Price 110

Price User-Generated Analytics Shoppers 110

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Transform 118

Transform CRM Analytics User-Generated 118

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. This strategy will also ensure a brand presence across all spheres of the digital landscape. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 108

SEO Logistics User-Generated Finance 108

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 108

Transform User-Generated SEO Digital Marketing 108

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. As such, good engagement serves as social proof and reflects positively on your brand authenticity.

User-Generated 119

User-Generated Food Analytics Promotion 119

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. User intent plays a big role here.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Why is Pinterest a valuable platform for brands? Brand awareness At the heart of Pinterest is discovery. The strategy?

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge. Brand guidelines.

Transform 123

Transform Analytics User-Generated Education 123

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 124

Market Trends Transform Customer loyalty Millennials 124

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). I downloaded the keywords from the brand’s Google Search Console and asked ChatGPT the following prompt: “Classify the SEO keywords in the Excel spreadsheet by intent.

SEO 138

SEO User-Generated Transform eCommerce 138

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 117

SEO Law User-Generated Analytics 117

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You’ll gain access to tools used by some of the largest brands in the world, including: Keyword clustering. Create on-brand templates. Live SERP analysis. AI writing assistant. Processing. See terms.

SEO 119

SEO Transform User-Generated Analytics 119

Martech

AUGUST 15, 2024

MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. AnswerRocket , which provides gen AI-powered analytics, is partnering with Kantar , a marketing data and analytics company.

Analytics 120

Analytics User-Generated Advertising Advertisers 120

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. These metrics are important for assessing brand awareness and visibility.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

AUGUST 1, 2024

This resulted in many generations having a huge, jutting jaw. The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Getty Images updated its generative AI services and tools.

User-Generated 108

User-Generated Market Segmentation Advertising Advertisers 108

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. The user can then add any missing items. The feature aims to streamline access to business analytics, helping users manage orders, refunds, and product information efficiently.

User-Generated 115

User-Generated Customer Journey Advertising Advertisers 115

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Dig deeper: How to make sure your data is AI-ready 3.

Transform 131

Transform Customer loyalty User-Generated Management 131

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. Why we care.

Shoppers 116

Shoppers User-Generated Price Promotion 116

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. Elai lets users quickly create engaging video content for learning purposes.

User-Generated 118

User-Generated Marketing Mix Communications Advertising 118

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. Context) You are a marketing ops leader for a high-end jewelry brand. I am trained with MarTech content.

Management 113

Management eCommerce CRM User-Generated 113

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Navigate to Reports > User Attributes > Demographic details. Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketers 113

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. The primary purpose of marketing is sales.

SEO 133

SEO Gen Z Finance Transform 133

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 125

Marketing Strategy Content Marketing Thought Leadership Marketers 125