SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Martech

AUGUST 12, 2024

Data-driven decision-making Analytics and Reporting: Leverage the analytics capabilities of the CDP to track campaign performance, customer engagement metrics, and conversion rates. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem.

Customer 113

Customer B2C CMO Customer Journey 113

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. For this prompt, try selecting the CMO persona. Processing.

Management 107

Management CMO Key Performance Indicator Marketing 107

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up! But with 80% of U.S.

Retail 119

Retail CMO Customer Journey Shoppers 119

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 110

Management CMO Marketing Automation Platform Marketing 110

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Is shifting to martech now the right choice?

CMO 113

CMO Marketing Automation Platform Analytics Digital Marketing 113

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 131

Transform Marketing Marketers Customer Acquisition 131

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 108

Transform CMO Retail CRM 108

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Use analytics for decision-making: Analytics platforms can show you what’s broken and glimpse what’s coming next.

Transform 123

Transform CMO Analytics CRM 123

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Source: CMO Council’s High Velocity Data Report. and Canada. Used with permission.

Analytics 145

Analytics Transform Customer CMO 145

Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Analytics that enable them to compare that forecast with actual performance across time. About a year ago, a CEO introduced me to his team with a Venn diagram.

Finance 115

Finance Marketing Marketers CMO 115

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 106

Transform Customer Journey Analytics Marketing 106

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics 121

Analytics Transform CRM Marketing 121

Hubspot Marketing

OCTOBER 3, 2024

Improve contextual accuracy by integrating your AI marketing tools with internal data — like sales calls, social media interactions, and website analytics —to capture more personalized AI insights that reflect your brand’s unique context and positioning. Integrate AI with your existing tools and internal data.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130

Hubspot Marketing

JANUARY 8, 2025

Data analytics and reporting: This includes evaluating post-level metrics (e.g., How to Allocate Your Social Media Budget According to the latest CMO Survey , marketing budgets as a percentage of company budgets have continued to fall over time, and businesses are allocating roughly 10.1% to marketing on average.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Aligning with these opportunities, spending on data analytics grew by nearly 40 percent over the last year to become the most common investment by marketers.

CMO 130

CMO Digital Marketing Transform Marketing 130

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Try it for free today. Get Started.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? Chief Data Scientist Christopher Penn at this month’s MarTech conference, citing numbers from Duke University’s most recent CMO survey. He added, “Why?

Analytics 142

Analytics B2C CMO Search Marketers 142

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data.

Key Performance Indicator 120

Key Performance Indicator Transform User-Generated CMO 120

The Marketing Operations Leader

FEBRUARY 19, 2025

. 📍 $100M - $999M ARR → Fully operational MOps function Director of Marketing Ops leading a team across campaign execution, analytics, enablement, and AI. 💡 If you’re a CMO, invest in MOps early—before you feel the pain. Engineering support emerges as a need for heavier technology lifts.

Finance 130

Finance CMO Analytics Communications 130

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

Duct Tape Marketing

DECEMBER 20, 2024

From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 80

CMO B2C Marketing Marketers 80

Orbit Media Studios

FEBRUARY 4, 2025

Its one of the most popular reports in Analytics. This is why you have Analytics. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Most marketers know their most visited articles.

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 115

Analytics Product CMO Marketing 115

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 139

Transform Branding CMO Education 139

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 94

CMO Price Transform Marketing Strategy 94

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data.

Analytics 128

Analytics Customer Journey Marketing Marketers 128

OnDemand CMO

DECEMBER 18, 2024

From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. Use AI analytics to monitor campaigns and pivot when the data tells you to. So, lets dive into the big shifts we see coming for 2025and how you can thrive. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketing 74

Martech

MARCH 18, 2025

The B2B GTM organization will unify under a chief commercial officer and the CMO role will significantly decrease. The commercial officer will not be a re-skinned CMO but a leader with more business and financial acumen. B2B customer success jobs will shrink by about 50% as AI automates onboarding, training and tier-1/2 support.

CMO 113

CMO Transform Price Education 113

Martech

FEBRUARY 14, 2025

Predictive analytics that supposedly tell you what customers want before they know themselves. Your predictive analytics should identify high-value prospects across channels. Your “real-time” analytics dashboard gets updated weekly because someone has to validate the numbers. You’ve heard the promises.

Finance 110

Finance Transform Customer Journey Customer Acquisition 110

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood.

Retail 115

Retail Shopper Market Shoppers Advertising 115

Martech

NOVEMBER 17, 2023

This shared approach to data can help demystify analytics and create a common language across teams. Forging growth through strategic collaboration This exploration illustrates the untapped potential of CMO/CTO/CRO collaboration and the risks of misalignment — departmental silos, conflicts and stalled growth. In your inbox.

CMO 109

CMO Transform Analytics Communications 109

Backlinko

OCTOBER 16, 2024

For instance, you rarely see a CMO or VP of SEO role appear on a job board. Plus, you’ll need to analyze the data available to you in Google Search Console (GSC) and Google Analytics. Build Your Network SEO is no different from any other industry. A lot of the time, you land a job because of who you know , not what you know.

SEO 106

SEO Search Marketers CMO Marketing 106

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. Data-driven decisions create agile campaigns : Track performance through real-time advanced analytics to measure a campaigns success. Do this daily to optimize your efforts.

CMO 94

CMO Marketing Marketers Analytics 94

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 121

Customer Direct Mail Transform Health 121