Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. Landing page copywriting.

CMO 140

CMO Marketing Marketers SEO 140

Hootsuite

OCTOBER 23, 2023

A paid social media specialist has a more analytical role and is much different from your standard social media manager or content creator. They’ll create the social strategy and work with the rest of the team to ensure it’s properly implemented.

Copywriting 111

Copywriting CMO Influencer Marketing Analytics 111

Sprout Social

NOVEMBER 15, 2021

Copywriting resources. These copywriting and content marketing resources will strengthen your editorial skills so you can create punchier content in 2022. Everybody Writes is the go-to handbook for developing your copywriting skills. Reporting and analytics resources. Google Analytics Academy. CMO Today Newsletter.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Litmus Email Analytics allowed us to pivot the client’s email strategy based on engagement data and create more effective emails. “Too Alice Li, Staff Engineer at Squarespace.

Copywriting 119

Copywriting Transform CMO Email Marketing 119

Martech

JANUARY 4, 2022

Publicis Sapient CMO Teresa Barreira. Some people stay in a pod permanently – like a designer or a copywriter – but others come in and out of the pod and work in multiple pods – like a data scientist or someone who does journey management or website analytics. Starting with strategy. Those individuals come and go.

Transform 139

Transform Thought Leadership Copywriting Marketing 139

Rock Content

DECEMBER 11, 2020

So, they cover writer’s block, copywriting, persuasive writing, grammar recommendations, and more. It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. Copyblogger is a blog to help you with powerful tips from a writer’s perspective. Convince and Convert.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Does any of this sound familiar?

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. You should also follow their co-founder @ JonMiller.

PR 112

PR Whitepaper CMO Marketing 112

OnDemand CMO

DECEMBER 19, 2022

Having a strong sense of analytics and KPI is the basis for any company’s growth, and it’s good to know how to measure success and act accordingly. Depending on the size and scope of your brand, a communications team can encapsulate multiple employees: a graphics designer, copywriter, social media manager, email strategist, and others.

Communications 83

Communications Customer Copywriting CMO 83

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Any copywriting hero could spring into action and make the web a better place. You are an expert at both conversion copywriting and SEO. Use persuasive copywriting and SEO techniques. You have taken Joanna Wiebe’s copywriting course.

SEO 98

SEO Copywriting User-Generated CMO 98

Orbit Media Studios

AUGUST 29, 2023

So you can upload your marketing analytics data from any source and ask it for visualizations and insights. There are no analytics programs that generate this report. This single chart is a dream come true to the conversion copywriter. That’s because low traffic URLs don’t jump out at you from Analytics. Bad at Excel?

SEO 103

SEO Analytics Copywriting B2C 103

Orbit Media Studios

DECEMBER 12, 2023

So every post-launch Analytics review is unique to that client. You should fix Analytics issues long before you launch, right when you kick off the website redesign project. You should fix Analytics issues long before you launch, right when you kick off the website redesign project. But there are some reports I always run.

Analytics 105

Analytics Copywriting SEO PR 105

Marketing Insider Group

OCTOBER 14, 2019

CMOs looking for sustainable growth need to stop chasing the next great thing in analytics. B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity. CMOs can’t afford to ignore technology, but they can’t be blind to its shortcomings, either.

Branding 88

Branding Copywriting CMO Health 88

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Hootsuite

JUNE 12, 2023

Although consultants may not have to create content for clients, they should still have skills in design and copywriting. Prospective clients often say they reached out to several people, and I was the only one to respond” – Josh Klemons Advanced analytics & reporting. Public speaking and sales.

Social Media Marketing 119

Social Media Marketing Price Copywriting Management 119

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Forbes) 93% of online experiences start with a search engine.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. The best social media managers are excellent copywriters and sparkling digital conversationalists who not only embody, but enhance, their brand’s voice on social.

Management 112

Management Copywriting Communications Thought Leadership 112

Orbit Media Studios

FEBRUARY 14, 2024

By Andy Crestodina I sometimes find myself on an Analytics call with a client. Landing Page (Analytics) noun: Any webpage that acts as the initial point of entry for a visitor, as identified by analytics tools. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. We look at the top pages.

Analytics 113

Analytics eCommerce User-Generated Advertisers 113

Orbit Media Studios

JANUARY 3, 2024

Here are the results, both for rankings for the primary keyphrase and to traffic in Google Analytics, side-by-side: The impact to rankings took much longer than we expected. The Google Analytics data shows that semantic search techniques align perfectly with visitor intent. It has strong topical authority. That’s 73% more phrases.

SEO 131

SEO Copywriting CMO Analytics 131

Duct Tape Marketing

APRIL 9, 2025

6 Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, choosing the right marketing certification or training program is essential to grow your business, sharpen your strategy skills, and stand out from the competition. Goal: I want to get better at a specific skill.

CMO 64

CMO Price Marketing Marketers 64

Martech

NOVEMBER 5, 2021

While it would be incredible to have a team of copywriters who code HTML, do mockups in Figma, manipulate data in Python, and are whizzes at Google Analytics, those unicorns only exist in CMO fantasies. Your broad people approach is experiencing growing pains and needs to scale. The tradeoffs.

Marketing 123

Marketing Marketers Finance Copywriting 123

Hubspot Marketing

DECEMBER 11, 2023

Deloitte Insights found that 42% of high-growth companies rely on marketing for their most creative ideas : “While creative ideas can come from any of these sources, the CMO is sometimes best positioned to be the champion of identifying and activating these ideas across the enterprise.”

User-Generated 121

User-Generated Marketing Marketers Copywriting 121

Bannerflow

OCTOBER 2, 2018

But they should be comfortable with copywriting, video, podcasts and social to engage consumers throughout each stage of the sales funnel. SEO & analytics. Make sure you hire a killer team of SEO and analytics members so you can act upon your first-party data. Your CMO is your chief strategist, coordinator, and team leader.

CMO 65

CMO Marketing Marketers Copywriting 65

Orbit Media Studios

FEBRUARY 28, 2024

But any web firm that de-emphasizes the importance of conversion copywriting is likely to build a low converting website. It’s a question about Analytics, but it also reveals clues about culture. To get a good pre/post measurement, we’d like to audit your analytics when the project begins.” Here’s how we measure those things.

User-Generated 107

User-Generated Analytics SEO Communications 107

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Most marketing operations people are not classical marketers, they tend to come from process-oriented or analytic-centric roles. In many cases, data analytics is part of sales operations. Roles based on management scope: Individual Contributor. Roles based on your marketing functions: Email Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Duct Tape Marketing

NOVEMBER 17, 2022

Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. And then we do some outsourcing of copywriters, graphic designers, just kind of for overflow when our full-time team might get overwhelmed.

Direct Mail 93

Direct Mail Copywriting Place Law 93

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy. You can also read the transcript right below.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Orbit Media Studios

JUNE 5, 2024

Use generative AI to find gaps in conversion copywriting. Plug them with conversion copywriting and supportive evidence. Your conversion copywriting is dialed in. The conversion copywriter may miss this trick, but the analytics pro spots it everytime. What deal-breakers did you miss on your key pages? See any gaps?

Copywriting 120

Copywriting User-Generated Outbound Marketing Thought Leadership 120

Orbit Media Studios

FEBRUARY 26, 2024

Does it record in Google Analytics? The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases. That means more than just confirming that Google Analytics (GA4) is installed. are managed.

Copywriting 107

Copywriting Law CRM User-Generated 107

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Orbit Media Studios

APRIL 7, 2025

You can do the analysis for your own content using your own Analytics. So the job of the conversion copywriter is to write a page that builds clarity and trust by answering the visitors questions. You can likely find evidence of this in your Analytics. Its also good for the accuracy of your Analytics.

Marketing 98

Marketing Marketers Place Analytics 98

Animalz blog

JULY 16, 2024

If you lean more towards channel strategy and like analytics, reporting, staying on top of trends, making sure segmentation works, and how to reach audiences, I would look for roles on growth teams that are often hiring individual contributors to be strategy for different channels. Most content marketers lean one way or the other.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. And when your CMO or CEO has a “big idea” Weʼve all been there.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hootsuite

AUGUST 6, 2021

They’re copywriters, designers, content strategists, photographers, videographers, and data analysts. more to overall sales than the previous year, according to this year’s CMO Survey. They’re also over-caffeinated and completely stressed out—and can you blame them? Since the start of the pandemic, digital marketing has contributed 32.7%

Management 140

Management Marketing Marketers Key Performance Indicator 140

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 111

B2C CMO Copywriting Analytics 111

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. They can turn huge volumes of analytics data into easy-to-understand forecasts that allow you to plan your campaigns based on real data that maximizes ROI. It makes teams faster and more agile.

User-Generated 97

User-Generated Logistics Whitepaper Social Media Marketing 97