Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Use analytics for decision-making: Analytics platforms can show you what’s broken and glimpse what’s coming next.

Transform 123

Transform CMO Analytics CRM 123

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics 121

Analytics Transform CRM Marketing 121

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data. Isolated tools are red flags.

Key Performance Indicator 120

Key Performance Indicator Transform User-Generated CMO 120

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 63

Analytics Customer Acquisition CRM Marketing 63

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 80

CMO B2C Marketing Marketers 80

Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. In a perfect world, it’s ideal to hire a full-time analyst for this job – the pace of your enterprise’s adoption of marketing analytics will be faster if you do. Create a Culture of Analytics. to override the analytics.

CMO 133

CMO Analytics eBook Communications 133

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Instagram. Try it for free today.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

SocialPilot

JANUARY 27, 2025

Use analytics tools to understand where you currently stand. a CMO, IT manager, or procurement officer). Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. 5 (G2) & 4.4/5

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Analytics 104

Analytics CMO Price CRM 104

Orbit Media Studios

SEPTEMBER 18, 2024

They may look fast in Analytics, but that prospect may have been planning that visit to your website for months. It all reminds me of this quote I read in Velocity’s new B2B Brand Manifesto … Joe Chernov , CMO at Pendo “Show me a company with runaway demand gen costs and I’ll show you a company with limited brand awareness.

CRM 73

CRM User-Generated CMO Non-Profit 73

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? The next-gen CMO does not see sales as the enemy but as a critical teammate.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. Understands campaign and pipeline flow.

CMO 102

CMO Management Thought Leadership CRM 102

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Contribution to pipeline. ? Revenue report. ? Pipeline report.

CMO 132

CMO Thought Leadership CRM Communications 132

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Analytics specialist – Reporting and Analytics Management. IT Support – CRM/marketing automation integration/Optimization. (1 Analytics Role.

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

CMO 134

CMO Marketing Automation Platform CRM Communications 134

Martech

MAY 13, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain. MarTechBot now has 10+ personas to provide more targeted responses.

CMO 107

CMO Key Performance Indicator CRM Analytics 107

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

As Greg Head, CMO of InfusionSoft (a provider of sales and marketing software for small business) writes, “The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.”. This means deep integration with your CRM system – the deeper the better.

Inbound Marketing 124

Inbound Marketing CMO Outbound Marketing Whitepaper 124

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 46

CMO Price Marketing Marketers 46

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Analytics specialist – Reporting and analytics management. IT Support – CRM/marketing automation integration/optimization (one full-time employee).

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. More comprehensive analytics— 6%. Marketing can’t keep creating opportunities only to hand them off to a black box CRM that doesn’t close the loop and provide real ROI data!

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. billion in 2018 to $15.2 billion in 2019.

CMO 140

CMO Marketing Marketers SEO 140

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. That’s a 3.2% prospect-to-pipeline rate – is 3.2% right for your organization? Some call it growth hacking.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

Transform 92

Transform CMO CRM Fashion 92

Lynton Web

NOVEMBER 26, 2024

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance. Consider how one financial services firm transformed its lead generation process through this analytical approach.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Hootsuite

MAY 5, 2021

A quick 15-minute meeting between the head of social marketing and the CMO is an effective way to align priorities. CRM: Salesforce. Only 10% of organizations effectively connect social data with enterprise CRM systems. Analytics: Hootsuite Impact. If you don’t know the answers, ask. Track the metrics that really matter.

Management 145

Management CRM CMO Place 145

Martech

MARCH 11, 2022

He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate. When that CMO left, the business decided what was the right structure for the future.

New Markets 110

New Markets Finance Customer CMO 110

Hubspot Marketing

APRIL 13, 2021

For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. Dive deep into analytics. Once you've determined your campaign goal, use data and analytics to create a prototype of your persona. How to Write an Audience Profile.

B2C 134

B2C CRM Advertisers Advertising 134

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. If apps are disconnected from one another and the CRM, companies lose valuable customer information. Amplitude Amplitude is a data tool for digital products that helps users dig in deep with analytics.

Customer 140

Customer CRM Direct Mail User-Generated 140

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. ” The opportunity Holland saw was to leverage CRM data, which is much richer than list data, directly in the marketing automation part of the solution. Bringing us back together.

CRM 112

CRM Customer Journey Inbound Marketing CMO 112

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. This sets the course for your entire AI-driven strategy. ROI measurement.

Transform 123

Transform Analytics CMO CRM 123

Hootsuite

OCTOBER 20, 2020

Through Hootsuite’s social listening, social engagement, social analytics, and employee advocacy tools. Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank. Social analytics for better targeting and personalization. It’s all about knowing the customer.”.

Transform 140

Transform Customer Health Communications 140

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Digital Marketing 52

Martech

SEPTEMBER 9, 2021

“In some cases,” he said, “a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. The field needs clearer distinctions.”.

CMO 122

CMO CRM Management Analytics 122

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “

CMO 113

CMO Thought Leadership Marketing Marketers 113

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Implement an effective customer relationship management (CRM) process to improve customer satisfaction.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128