Martech

APRIL 5, 2022

Running/viewing reports and providing insights based on campaign data and analytics. In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Marketing attribution has the potential to address this need. multi-touch attribution).

Customer 110

Customer CMO Customer Journey Non-Profit 110

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Analytics Improve Business Models.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Lynton Web

NOVEMBER 26, 2024

Conduct Tech Stack Analysis for Integrated Data Your marketing technology ecosystem forms the backbone of your measurement capabilities. Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Transform 113

Transform eCommerce Retail CMO 113

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do? Snapshot: Marketing automation.

Transform 121

Transform CMO Marketing Automation Platform Marketing 121

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Email marketing.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

MARCH 10, 2023

For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Automation Specialist.

Transform 113

Transform Marketing Marketers CMO 113

Adobe Experience Cloud Blog

AUGUST 18, 2016

So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering. This implicates that the CMO’s definition of success is being redefined.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Adobe Experience Cloud Blog

JANUARY 23, 2017

Using a marketing automation platform, you can then track their page views. They could be the CEO or CMO—but they could just as easily be an intern or a student. As a result, very few companies possess the budget or expertise to integrate such data into their existing marketing and sales processes.

Thought Leadership 122

Thought Leadership Whitepaper CMO Marketing Automation Platform 122

Litmus

JUNE 1, 2021

To fuel agile efforts with real-time data, Latané Conant , CMO at 6sense , adds: “Agile is all about being able to find the red thread, test new ideas and solutions, and rapidly iterate on marketing programs to drive business results, which doesn’t happen effectively without real-time data insights.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Use Insider

MAY 18, 2020

According to the Gartner CMO Strategic Priorities Survey 2021 , 39% of CMOs plan to increase sales of existing products to existing customers, and 34% will introduce new products to existing customers in 2021. A customer intelligence platform (CIP) is a software that provides businesses with insights into customer behavior.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Sales Force: CMO

FEBRUARY 26, 2021

Our CRM data also feeds into the B2B marketing automation platform Pardot to help us personalize content and keep customers engaged. Hear Jenifer’s insights on the future of B2B marketing by tuning in to our Marketing Cloudcast.

Marketing Strategy 52

Marketing Strategy CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

MARCH 4, 2022

Customers have high standards for brands – they expect personalized online shopping options, customized email and text messages, product recommendations and more – and marketers need the digital tools to meet them. Marketing automation. Operating marketing software (as administrators). Analytics and measurement.

Transform 106

Transform Customer Journey Finance User-Generated 106

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Assigning an EV to your prospects can be a game-changer for most marketing functions as it allows you to take credit for revenue. MOFU activities are the hardest to develop metrics for.

Finance 125

Finance Non-Profit Transform CMO 125

Martech

DECEMBER 16, 2024

Dig deeper: The marketer’s guide to conquering data quality issues in ABM Updated prompt: Heres one way this prompt could be refined to gather more specific, actionable information. For this prompt, try selecting the CMO persona. Context) You are a CMO for a human resources platform that serves SMBs and enterprises.

CMO 103

CMO Whitepaper CRM Marketing 103