Set Up

SEPTEMBER 7, 2022

The Director of Marketing is responsible for implementing the company's overall Marketing strategy and works closely with the Chief Marketing Officer (CMO).

New Markets 59

New Markets CMO Marketing Marketers 59

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance Marketing Marketers 130

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. of marketing jobs were lost over the last year (February 2020 to February 2021). The effect of Brexit on marketing is addressed in the UK results.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. It sure is an exciting time to be a marketer!

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 112

Copywriting CMO PR Social Media Marketing 112

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Transform 106

Transform eCommerce Retail CMO 106

Martech

OCTOBER 20, 2022

They provide technical and strategic support for marketing software tools, workflows and processes. What does a marketing technologist do ? Train and support marketing staff on using marketing technology products. Research and recommend new marketing technology products.

CMO 99

CMO Analytics Shipping Marketing 99

Adobe Experience Cloud Blog

AUGUST 30, 2010

By hiring a world-class marketing mind, leader and brand builder, we will be able to refine our message, enhance our brand, expand the management bandwidth and talent on the team, and double down on our already successful marketing. The New Demand Center. Tags: Accountability Modern B2B Marketing. Telemarketing.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Chief Martec

SEPTEMBER 25, 2023

It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. If I take a swag at illustrating this shift of martech ownership from marketing to IT, it might look something like this: This raises a ton of questions.

Customer Journey 95

Customer Journey Law CMO Marketing 95

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. Prompts: “How do I leverage data analytics to improve my marketing efforts?” ” Theme No.

User-Generated 110

User-Generated Marketing Marketers CMO 110

Adobe Experience Cloud Blog

MARCH 28, 2018

Whether it’s creating a new campaign, developing the strategy to enter a new market, or diving deeper into an existing issue hoping to find a new solution, constant complacent agreement will never foster progress. Marilee Yorchak , Executive Director, Digital Analytics Association. Sarah Kennedy , CMO, Marketo.

CMO 134

CMO Thought Leadership Analytics Digital Marketing 134

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up. Image: CMO Spend Survey.

CMO 126

CMO Marketing Marketers SEO 126

Adobe Experience Cloud Blog

MARCH 23, 2018

The CMO job description has also undergone massive change in recent years. In addition to creative work, it now also involves a lot of analytics. As a marketer, how can you fulfill your increasingly important responsibility and justify the investments the organization makes to execute your growth strategy? Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Finance 134

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. “We changed our narrative.

Transform 97

Transform Customer CMO Energy 97

Martech

SEPTEMBER 9, 2021

“In some cases,” he said, “a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. Drafting the new marketing org chart. The field needs clearer distinctions.”.

CMO 114

CMO CRM Management Analytics 114

Content Marketing Institute

JULY 18, 2018

The lead account director for the content agency sidled up to the content marketing director and congratulated him. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The content marketing director smiled. “I The content marketing director desperately pleaded his case.

Content Marketing 70

Content Marketing CMO Thought Leadership Marketing 70

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 118

Transform CMO Marketing Automation Platform Marketing 118

Businesses Grow

MAY 1, 2023

The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships. “Trust” will be a rare commodity in an era of deep fakes.

Gen Z 129

Gen Z Marketing Marketers CMO 129

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Analytical. Determined.

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Marketing with a Moneyball mentality isn’t just about generating leads and passing them onto sales.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. As a modern marketer, you will need to: Be accountable for revenue. Other People.

Management 131

Management Transform CMO eBook 131

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”. .

Management 79

Management User-Generated Inbound Marketing CRM 79

Marketing Insider Group

JANUARY 29, 2013

That’s how marketing influence grows outside the marketing department and involves the entire company, all employees, customers and the full ecosystem. The New Marketing Metric: Share of Conversations. This number is not just a reflection of how well your marketing is responding to the market in your space.

CMO 105

CMO Marketing Marketers Analytics 105

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. New marketing tools.

Market Research 100

Market Research Gen Z Price B2C 100

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. CMO, tear down that wall. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months.

Whitepaper 111

Whitepaper Thought Leadership CMO Content Marketing 111

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 138

Management Marketing Marketers Key Performance Indicator 138

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Analytical. Determined.

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Marketing Insider Group

FEBRUARY 21, 2012

I’ll share a personal story from Kevin about the response he received from the CMO of Express, Lisa Gavales (@ ExpressLisaG ) to a customer complaint (we think she passed the test – nice job Lisa!) But imagine if you are managing the Twitter accounts for brands you love or love to hate?

Social Media Marketing 81

Social Media Marketing CMO Marketing Mix Analytics 81

Moz

AUGUST 25, 2019

Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited!

Customer Journey 51

Customer Journey SEO Analytics CRM 51

SMEI

DECEMBER 20, 2022

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers. CMO and CTO Partnerships in 2023.

Transform 51

Transform Marketing Marketers Manufacturing 51

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations is a great home for such talent. Analytics should not become anal -ytics. Marketing Operations keeps the focus on stats that matter. Marketing Operations is the best bet to repair it. Marketing Transformation. Need to do marketing differently? Marketing Operations Mobilizes people power.

Transform 104

Transform Non-Profit Marketing Marketers 104

Marketing Insider Group

JULY 28, 2011

Technology is becoming critical for marketers to remaining competitive. . Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc.

Automobile 80

Automobile New Technology Marketing Marketers 80

Content Marketing Institute

JANUARY 15, 2018

Remove the ‘I’ and ‘we’ from your marketing. Jamie Glass, CMO and president, Artful Thinkers. Remove the “I” and “we” from your #marketing or you’ll lose the reader, says @jglass8. It’s focused on attacking other players in the market, trying to put the competition down and creating conflict to get attention. Negativity.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Adobe Experience Cloud Blog

MARCH 26, 2019

During this process, Tysen found himself forming some unusual synergies across the organization, working with other C-suite executives such as the chief customer success officer, the CMO, and even the CFO. SunTrust CMO Susan Johnson came on stage with Adobe CTO Abhay Parasnis to discuss how digital is disrupting financial institutions.

Transform 133

Transform Customer Branding Finance 133