Remove Analytics Remove CMO Remove Performance Marketing
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO
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Why marketing benefits when it provides forecasted guidance

Martech

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Analytics that enable them to compare that forecast with actual performance across time. Marketing, product development, IT, data science and HR are five examples.

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How to set a smart social media budget (and get it approved)

Hootsuite

If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. Use your analytics tools to find campaigns that exceeded expectations. You can include amounts per platform as a guideline, but ensure your team has the ability to reallocate budget on the fly based on real-time performance.

B2C
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The hard truth about what AI will do to GTM

Martech

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO
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How attribution masks what’s actually driving growth

Martech

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Even typing the word makes me squirm.

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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team.

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6 Tips to Maximize Your Marketing Budget

Set Up

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO