Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 120

Branding CMO Copywriting Marketing 120

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have the unique opportunity to bridge my passion for social good and my passion for engaging people and creating connections through marketing as the Chief Marketing Officer for Blackbaud. ”

CMO 59

CMO Thought Leadership Analytics Communications 59

Set Up

FEBRUARY 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ [My superpower is] having a unique ability to synthesize both the creative and analytical sides of business. ” Never miss a CMO Spotlight! Watch the full interview to the right.

CMO 59

CMO Food Thought Leadership Analytics 59

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority. Measure long-term performance. Marketers are addicted to short-term metrics.

Transform 174

Transform CRM B2C CMO 174

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have an affinity for strategy and have embraced data, analytics, and MarTech. ” Never miss a CMO Spotlight! Q2 | What is your superpower? “ Watch the full interview to the right.

CMO 59

CMO Thought Leadership Education Analytics 59

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. This sets the course for your entire AI-driven strategy.

Transform 123

Transform Analytics CMO CRM 123

Adobe Experience Cloud Blog

MAY 5, 2011

As Paul Albright said on his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales , metrics create the drama-free environment execs want and need. Continuing my series about this webinar, here are some specific lessons about defining and using metrics to drive a high-performance marketing department.

CMO 115

CMO Marketing Marketers Communications 115

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Website Traffic.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. How are you doing? Still with me? We can do this together.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Good data allows for advanced analytics, which produces insights that lead to an informed strategy.

Transform 98

Transform CMO Marketing Marketers 98

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

APRIL 14, 2022

They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message. Marketers must manage their creative teams to best effect. “Creatives” begin their work where the numbers end.

CMO 122

CMO Analytics Digital Marketing Management 122

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. Or better yet, share the actual exploration Share your fun new exploration Here’s how to share a GA4 exploration so other people can see it when they log into this Google Analytics property. How is your navigation performing?

Analytics 117

Analytics eCommerce CMO SEO 117

Martech

DECEMBER 16, 2022

For example, if your CMO focused on CRM tools, emphasize the size of your database and how much it grew or how much revenue was generated per email sent. For example, your organization’s accounting system may include debits from returns, whereas the marketing team’s Google Analytics 4 does not gather this data.

Shipping 101

Shipping CMO Analytics CRM 101

Martech

DECEMBER 30, 2021

In addition to further adoption of CTV, we will see an uptick in cross channel media investments as consumer confidence grows along with CTV,” said Jon Schulz, CMO of advertising software company Viant Technology Inc. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV.

Advertisers 117

Advertisers Advertising Transform CMO 117

Martech

JUNE 1, 2023

For example: As a CMO, I want to understand which channels are performing, so that I know which channels are driving revenue. As a marketing manager, I want to understand which channels are performing, so that I know where to assign budget and resources. . “As a [persona], I [want to], [so that].”

Transform 117

Transform Marketing Marketers Analytics 117

Martech

FEBRUARY 9, 2023

“With Apple+ streaming services entering the live sports sphere, and Google getting the rights for NFL Sunday Ticket to distribute on their YouTube TV product, we could see more NFL fans switch to streaming services down the line,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI.

Shoppers 98

Shoppers Advertisers Advertising PR 98

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. I need product marketing agency that's going to help me position my brand. So Katie, welcome to the show.

CMO 90

CMO Transform Price Digital Marketing 90

Avinash Kaushik

AUGUST 22, 2022

Note 2: Although the guidance in this article applies to companies/analytics teams of all sizes, it applies in particular to larger companies and large agencies. Note 3: This article, part 1 of 2, was originally published as an edition of my newsletter The Marketing < > Analytics Intersect. Example 4. Solve that problem.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Econsultancy

JANUARY 28, 2022

But with businesses increasingly capturing first-party data, and having better access to predictive analytics tools, CLTV can be forecast with greater accuracy. According to the CMO Council , “LTV can help marketers justify spending on marketing campaigns targeting particular customer segments.”

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Set Up

AUGUST 9, 2022

Tal Cohen | Chief Marketing Officer | Stratasys. Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing. I'm a big advocate of performance marketing, working with numbers, and proving it because it creates a very solid foundation for the discussion,” Cohen shared.

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Measure, analyze, and report on campaign performance and provide strategic direction based on analysis.

Management 79

Management User-Generated Inbound Marketing CRM 79

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. They’ve got to deliver revenue, performance measurement, analytics, forecasting, and so on. So Alex, you oversee an entire performance marketing team. [00:04:46]

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Avinash Kaushik

JULY 5, 2021

When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For Bing gets all the credit for that conversion in your Analytics reports. Notice a pattern.

Analytics 98

Analytics Non-Profit Marketing Marketers 98

Orbit Media Studios

FEBRUARY 26, 2024

Does it record in Google Analytics? If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. Results are easy to measure Performance measurement is built in. You have a new lead. are managed.

Copywriting 107

Copywriting Law CRM User-Generated 107

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. How to report on landing page performance Marketing campaigns without metrics and reporting are like a runaway train. For instance, using analytics can help you determine whether different time or day segments are more successful than others.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hootsuite

OCTOBER 2, 2024

If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. Use your analytics tools to find campaigns that exceeded expectations. You can include amounts per platform as a guideline, but ensure your team has the ability to reallocate budget on the fly based on real-time performance.

B2C 108

B2C CMO Copywriting Analytics 108

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59

CMO Energy Whitepaper Thought Leadership 59