SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

Transform 133

Transform Customer Branding Finance 133

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.

Transform 106

Transform Finance Marketing Automation Platform Health 106

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 105

Transform Customer Journey Analytics Marketing 105

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data.

Key Performance Indicator 121

Key Performance Indicator Transform User-Generated CMO 121

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. True digital transformation is a journey with multiple layers and aspects.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs. Stay on target.

Transform 108

Transform CMO Whitepaper Marketing 108

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech! In your inbox.

Transform 120

Transform eCommerce Shoppers Retail 120

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 108

Transform Customer eCommerce Key Performance Indicator 108

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform.

Analytics 121

Analytics Transform CRM Marketing 121

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 122

Customer Direct Mail Transform Health 122

OnDemand CMO

DECEMBER 18, 2024

At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. Use AI analytics to monitor campaigns and pivot when the data tells you to.

Transform 74

Transform Thought Leadership CMO Marketing 74

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Source: CMO Council’s High Velocity Data Report. North American marketers.

Analytics 145

Analytics Transform Customer CMO 145

Martech

FEBRUARY 14, 2025

Predictive analytics that supposedly tell you what customers want before they know themselves. Your predictive analytics should identify high-value prospects across channels. This transformation creates fear. Your “real-time” analytics dashboard gets updated weekly because someone has to validate the numbers.

Finance 111

Finance Transform Customer Journey Customer Acquisition 111

Martech

MARCH 18, 2025

Dig deeper: AI is transforming GTM teams into fiduciary powerhouses Proof-based GTM will replace persuasion-based GTM The most significant shift ahead is the move from persuasion to proof. The B2B GTM organization will unify under a chief commercial officer and the CMO role will significantly decrease.

CMO 115

CMO Transform Price Education 115

Duct Tape Marketing

DECEMBER 20, 2024

From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. Marketing and analytics will soon become synonymous and the role of a marketer will be redefined as a technologist, analyst, and designer. This implicates that the CMO’s definition of success is being redefined. Technology is Empowering Marketing.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Aligning with these opportunities, spending on data analytics grew by nearly 40 percent over the last year to become the most common investment by marketers.

CMO 130

CMO Digital Marketing Transform Marketing 130

Martech

NOVEMBER 17, 2023

This article provides a practical framework to help CMOs, CTOs and other leaders maximize the power of collaboration. It offers practical, proven steps to turn ideas into action, transform your teams and unlock their potential. This shared approach to data can help demystify analytics and create a common language across teams.

CMO 110

CMO Transform Analytics Communications 110

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

CMO 108

CMO Transform B2C Marketing 108

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. He is the co-author of Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI.

Transform 87

Transform Finance Energy Customer 87

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Sprout Social

JANUARY 27, 2025

Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications 65

Communications CMO Transform Customer Journey 65

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data.

Analytics 129

Analytics Customer Journey Marketing Marketers 129

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 92

Transform Inbound Marketing Analytics CRM 92

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 108

Transform CMO Key Performance Indicator Customer loyalty 108

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 116

Analytics Product CMO Marketing 116

Martech

JUNE 17, 2024

They analyze and evaluate data sources, determine data integration and transformation requirements, and define the overall data architecture. Additionally, the data warehouse architect is responsible for selecting appropriate technologies and tools for data extraction, transformation, and loading (ETL) processes.

Transform 109

Transform CMO Management Analytics 109

SocialPilot

JANUARY 27, 2025

Use analytics tools to understand where you currently stand. a CMO, IT manager, or procurement officer). Analyze Platform Behavior Use tools like LinkedIn Audience Insights, SocialPilot Analytics, or Google Analytics to see where your audience is most active and what type of content resonates. 5 (G2) & 4.4/5

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

Transform 174

Transform CRM B2C CMO 174

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 94

CMO Price Transform Marketing Strategy 94

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Data (not analytics) is also probably safe. Here is what the organization of the future may look like: Note that in this organization, there is no CMO, and there is no marketing organization.

PR 131

PR Transform CMO Marketing 131

Buffer Marketing

FEBRUARY 13, 2025

At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field. I freely share tools like analytics templates, SEO templates, and marketing frameworks that others can immediately use in their work.

Transform 91

Transform Thought Leadership CMO Analytics 91

Avinash Kaushik

AUGUST 22, 2022

Note 2: Although the guidance in this article applies to companies/analytics teams of all sizes, it applies in particular to larger companies and large agencies. Note 3: This article, part 1 of 2, was originally published as an edition of my newsletter The Marketing < > Analytics Intersect. Example 4.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Transform 113

Transform CMO PR Education 113