Aspiration Marketing

MARCH 11, 2024

Content is still the most relevant thing on the internet. You win half the battle if your content resonates with your target base. Analytics, growth, reach, and response—many factors come into play while determining the content. This is when content marketing tools play a significant role.

Content Marketing 263

Content Marketing Marketers Marketing Analytics 263

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Businesses that use blog content effectively create a steady flow of engaged prospects. Structuring Blog Content for the Perfect Funnel A content marketing funnel works best when each stage connects naturally to the next.

Content Marketing 102

Content Marketing Education Marketers Marketing 102

Marketing Insider Group

MARCH 17, 2025

Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. E-commerce stores use this to plan promotions, while content creators time posts to match seasonal demand. A sudden traffic drop from search?

Analytics 76

Analytics SEO Promotion Marketing Strategy 76

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. We are at the tipping point of “ Content marketing 2.0 ”.

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Content Marketing Content marketing is another vital strategy.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Jeff Bullas

MARCH 1, 2023

Google Analytics 6. SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite. Not only that, but it has also dedicated features for various areas of SEO, ranging from competitor research, off-page SEO (link building, guest posting, content marketing) as well as a decent toolset for conducting technical SEO audits.

SEO 360

SEO Search Marketers Analytics Marketers 360

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools.

Whitepaper 117

Whitepaper User-Generated eBook Analytics 117

Content Marketing Institute

SEPTEMBER 26, 2024

Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program. Overwhelmed by all the data available to analyze?

Analytics 135

Analytics Marketers Marketing Management 135

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here. This approach helps in creating more accurate reports and making informed decisions.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing 59

Content Marketing Key Performance Indicator Marketers Marketing 59

Martech

JANUARY 21, 2025

Choose content with strong performance: Look at past pieces that have gained significant engagement or traffic. Tools like Google Analytics or social media insights can help pinpoint content that resonates with your audience. Evaluate format success: Identify which types of content and platforms yield the best results.

Whitepaper 135

Whitepaper Analytics SEO User-Generated 135

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. What is content scoring?

Analytics 121

Analytics SEO Price User-Generated 121

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. This includes the values of the Agile Marketing Manifesto. It understands the challenges and goals of marketing directors at mid-sized to global Fortune 2000 companies. What information would help my target marketer do her job?

Transform 124

Transform Analytics User-Generated Education 124

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights.

Transform 131

Transform Analytics Key Performance Indicator User-Generated 131

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. Here are five key areas where I think AI reporting will make life easier for marketers.

Analytics 124

Analytics Transform CRM Marketers 124

Orbit Media Studios

FEBRUARY 4, 2025

By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Its one of the most popular reports in Analytics. Most marketers know their most visited articles. Its hard to see what content drives conversions. This is why you have Analytics.

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Buffer Marketing

JULY 18, 2024

However, Google Analytics has since stopped showing which keywords send you that traffic. ” Alternatives:  Matomo ,  Open Web Analytics , and  Clicky 5.  You can send pop these links in your social media  link in bio  or make them part of your content marketing.

SEO 119

SEO User-Generated Analytics Price 119

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Answer: Certainly! Interview questions: 1. What was your approach?

Management 115

Management CMO Content Marketing Analytics 115

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Market Research 129

Market Research Content Marketing Analytics SEO 129

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Utilize data analytics to drive decision-making and improve operational efficiency. Data analysis: Proficiency in data analytics, market research, and performance measurement. Google Analytics).

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

MARCH 4, 2025

In brand marketing, data fuels decision-making using audience insights and sentiment analysis to craft compelling brand narratives. Demand generation uses intent signals and predictive analytics to engage high-value accounts. Digital and content marketing use behavioral data to personalize user experiences.

Transform 119

Transform CRM Analytics User-Generated 119

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Infographics: Using visual content to convey information or data.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action. Reach out to learn more or book your free consultation.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Marketing Insider Group

JULY 15, 2024

Content design prioritizes the needs and preferences of the audience, leading to higher satisfaction and engagement. Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The result is better content marketing outcomes and brand loyalty from consumers.

SEO 125

SEO Analytics Branding Marketing Strategy 125

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 117

Transform Content Marketing Marketers Marketing 117

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing User-Generated Analytics Marketers 134

Martech

MARCH 12, 2025

Inflation-proofing your marketing isn’t about cutting back it’s about moving forward with precision. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Yet, adversity often sparks innovation. Processing.

Transform 109

Transform Finance Marketers Marketing 109

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Content Marketing 132

Content Marketing Whitepaper Marketers Marketing 132

SocialPilot

JANUARY 30, 2025

You can extract data from social media platforms, third-party analytics platforms, website analytics, customer relationship management (CRM) tools, and other sources. You can get detailed analytics for specific channels or combine multiple profiles analytics on a single page and export striking PDF reports with ease.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketers 119

Marketers Marketing Analytics Management 119

Sprout Social

JULY 24, 2024

Some of the most popular social media metrics for measuring customer engagement are: Follower growth Likes Comments Shares Brand mentions Saves Post clicks Story retention Reply time Conversions Most social media platforms offer native analytics to provide you with these engagement insights. This will depend on the purpose of your analytics.

Customer 117

Customer Customer loyalty Analytics Promotion 117

Buffer Marketing

JULY 25, 2024

Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy. View your newsletter analytics Track your newsletter’s performance using LinkedIn’s analytics tools. You can track your newsletter’s performance using LinkedIn’s analytics tools.

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Hubspot Marketing

SEPTEMBER 23, 2024

However, there may be different opportunities you could aim for, suggests Alan Muther , a digital marketing specialist and founder of Ardoz Digital : “If it looks like your competitor is killing it with content marketing, it might be smarter to double down on link building instead of trying to outdo them in content right off the bat.”

SEO 132

SEO PR Thought Leadership Health 132

Hootsuite

NOVEMBER 28, 2024

And in the wild west of home decor and fashion trends, freelance Content Marketer, Strategist and previous Editorial Associate and Curation Specialist at Pinterest, D’Loraine Miranda , says, “having a presence on Pinterest can give your brand credibility.” Are users resonating with your content?

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115