Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It’s exhausting.

Analytics 121

Analytics Copywriting Marketing Marketers 121

Backlinko

JULY 22, 2024

Set Up Google Search Console and Google Analytics Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content. Accept Google Analytics Terms of Service Agreement. Then, scroll to “ Next.”

SEO 115

SEO Law User-Generated Analytics 115

Martech

APRIL 1, 2025

This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics. Reviewing these insights regularly helps refine content, improve SEO and enhance the user experience. Dig deeper: How to increase website engagement with content recommendations 8.

Transform 129

Transform SEO Copywriting User-Generated 129

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Price 111

Price User-Generated Copywriting Analytics 111

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Nicola Moors ?.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 129

Copywriting Energy Retail Analytics 129

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 122

Transform Content Marketing Marketing Marketers 122

Hubspot Marketing

NOVEMBER 29, 2024

Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy? Denise said, “Tracking performance is a must as well — I always make sure to review our analytics quarterly to fine-tune our campaigns, which has helped lower our cost per acquisition by approximately 20% without sacrificing engagement.

Product Marketing 106

Product Marketing Product Management Marketing 106

Content Marketing Institute

AUGUST 21, 2018

But how do you figure out which data to use and how to interpret it to inform your future content? Content Marketing World presenters are here to help. Seventeen of them share how they use data not only to assess what did work, but also to determine what will work in their content marketing programs.

Analytics 110

Analytics Copywriting B2C Education 110

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. The CMI was founded by none other than Joe Pulizzi, one of the creators of Content Marketing itself.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Marketing Insider Group

OCTOBER 7, 2019

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? A content hacker is someone who achieves massive growth through content. Quick Takeaways.

Content Marketing 110

Content Marketing Marketing Marketers Copywriting 110

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 112

Content Marketing Branding User-Generated Marketing 112

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Let’s start by exploring some ways a content marketing consultant can help grow your business.

Content Marketing 108

Content Marketing Inbound Marketing Marketing Marketers 108

Scoop.it!

JULY 26, 2022

Content is the foundational pillar of digital marketing, as it will define the success of all your marketing campaigns, on all customer touchpoints. Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Hubspot Marketing

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Duct Tape Marketing

AUGUST 25, 2017

5 Phrases To Banish From Your Copywriting (And What To Replace Them With) written by Guest Post read more at Duct Tape Marketing. As marketers, we’re all doing two things: Writing with the intent to sell something. The point of copywriting to make somebody feel something, which causes action. Replace with: NOTHING!

Copywriting 78

Copywriting Millennials Fashion Price 78

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. She got it.

Content Marketing 96

Content Marketing Key Performance Indicator Inbound Marketing Finance 96

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Absolutely look at on-page analytics and user behavior, but my best tip is to talk to your sales team, she says.

Place 120

Place User-Generated eBook Marketing 120

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated 93

User-Generated Education Analytics Thought Leadership 93

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. Content Marketing Strategy. Copywriting.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Hootsuite

APRIL 22, 2025

Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. Establish your Facebook marketing budget Depending on your other marketing activities and what you want to achieve with Facebook, you may want to pursue ads, influencer partnerships, or other types of paid Facebook marketing.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024.

Content Marketing 99

Content Marketing Copywriting Marketing Marketers 99

Hubspot Marketing

MARCH 21, 2018

Publishers like BuzzFeed and The Dodo produce content that floods social media almost every day. Brands will collaborate with their video production, social media, and analytics teams to craft posts and videos that follow their formula for virality. And they make money by helping other brands do it too.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Content marketing and digital marketing will be eliminated next. If AI can write, optimize and place content with the guidance of a generalist marketer, why have a content marketing group?

PR 133

PR Transform CMO Marketing 133

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Hootsuite

AUGUST 19, 2021

Creating and managing content calendars. Content creation (photography, design). Copywriting. Analytics and reporting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Scheduling and publishing posts. 7 skills a good freelance social media manager should have.

Management 144

Management Copywriting Real Estate Logistics 144

Digital Marketer

JULY 7, 2023

However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Hubspot Marketing

MAY 3, 2023

Reporting and analytics. Automatically generate reports to track SEO performance with analytics tools such as Google Analytics, Google Data Studio, and others. Get instant insights into how much traffic you are getting, what content is performing the best, where your visitors are coming from, etc. Pricing: Free.

SEO 128

SEO Price Copywriting User-Generated 128

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Your best #content bet?

Copywriting 111

Copywriting Analytics Content Marketing Promotion 111

Rock Content

MARCH 25, 2023

Content marketing , includes not only creating and sharing persona-oriented content online, but also developing a content strategy, implementing SEO, and conducting a lot of research. Artificial intelligence has reached a point where it can do many content marketers’ daily tasks at a low level.

Content Marketing 59

Content Marketing Copywriting User-Generated Marketing 59

Sprout Social

NOVEMBER 15, 2021

Animalz Content Marketing Blog. The Animalz blog won’t give you standard explanations of content marketing best practices. If you’re looking to make the jump into long form, each post on their site is a case study in what makes excellent content work. Copywriting resources. Reporting and analytics resources.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

CMO 140

CMO Marketing Marketers SEO 140