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How Accurate is Google Analytics? The Average Level of GA4 Inaccuracy. [New Research]

Orbit Media Studios

By Andy Crestodina Every number in your Google Analytics account is wrong. But how inaccurate is Google Analytics? It’s still an interesting and important question for digital marketers. Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.).

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Measuring total visits, unique visitors, and page views helps gauge content performance.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

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Tips for Spring Cleaning Your Digital Marketing Efforts

Sachs Marketing Group

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Content Marketing Content marketing is another vital strategy.

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

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