Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. But what are some of the key steps to a successful content marketing campaign? Mapped Against Business Goals. Target Audience/Persona Development.

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Content Marketing Whitepaper eBook User-Generated 131

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Marketing Strategy 145

Marketing Strategy Content Marketing Key Performance Indicator Marketing 145

Marketing Insider Group

DECEMBER 4, 2024

Start with High-Performing Content Repurposing works best with existing posts that already attract traffic. Identify high-performing blog posts by analyzing website analytics, particularly pages with strong engagement metrics. Steps to Create Ebooks and Guides Choose a topic: Identify a theme by grouping related posts.

eBook 74

eBook Transform User-Generated SEO 74

Neil Patel

AUGUST 4, 2020

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked. Introducing Content Marketing Unlocked. As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Lesson #1: Getting Started.

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Content Marketing Whitepaper eBook Marketing 145

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.

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Content Marketing Thought Leadership eBook Marketing 134

Marketing Insider Group

AUGUST 28, 2014

There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. Each ebook contains insights from 10 experts. The theme of the ebooks has been Alice in Wonderland and you can read my full length submission here. Content Marketing'

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Content Marketing eBook CMO Food 111

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

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Content Marketing Copywriting Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. Content Marketing' For this report, they analyzed over 1.2 million blog posts and 2 billion social shares. .

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Content Marketing Whitepaper Thought Leadership Energy 134

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

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Marketing Strategy Content Marketing Marketing Marketers 136

Marketing Insider Group

MAY 25, 2021

What is Buyer Intent in Content Marketing? Marketers can use intent data to determine where prospects are in the buyer’s journey and deliver helpful and valuable information to lead them from one stage to the next. This type of data can tell you what content, brands, keywords, or topics are popular among audiences like yours.

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Content Marketing Energy eBook Marketing 145

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

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Market Trends Content Marketing Customer Journey Transform 141

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

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Transform Content Marketing Marketing Marketers 121

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

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Whitepaper Content Marketing Marketing Marketers 145

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

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Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Content Marketing'

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Content Marketing Whitepaper eBook Marketing 109

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. The Power of Customer Retention Marketing. Quick Takeaways.

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Content Marketing Customer Marketing Marketers 145

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

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Marketing Strategy Content Marketing Gen Z Whitepaper 145

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

And not just the gated content, but also blog posts, videos and any other ungated asset that drove people to connect with you. For many marketers, these questions can feel hard to answer. But how can you identify specific high-performing content assets and their contribution to lead generation and nurturing? Direct Leads.

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Analytics Whitepaper eBook Thought Leadership 91

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. Different content marketing options , like ebooks, templates, or strategy guides, appeal to certain buyers across different marketing funnel stages. Im a tinkerer at heart. But, you know its due for a rewrite. Fill out a form.

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Place User-Generated eBook Marketing 118

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

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Content Marketing Finance Marketing Marketers 134

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

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Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. Google Analytics.

Content Marketing 111

Content Marketing Analytics Marketing Marketers 111

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

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Content Marketing Marketing Marketers Food 120

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. through increased sales or by growing your mailing list).

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Social Media Marketing Marketing Strategy Marketing Marketers 114

AWeber

FEBRUARY 15, 2022

As consumers shift their attention and spending online, a content marketing strategy is no longer an option. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. Why is content marketing important? It’s a requirement.

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Content Marketing Gen Z eBook Marketing 110

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

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Content Marketing Whitepaper Thought Leadership eBook 104

Rock Content

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. Leverage LinkedIn blogging to build your network.

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Content Marketing User-Generated PR eBook 67

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

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Content Marketing Marketing Marketers Marketing Plan 106

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. These analytics aren’t about data.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

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eBook User-Generated Inbound Marketing Marketing Plan 145

Sprout Social

JULY 18, 2016

Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. What Do You Want to Achieve in a Content Marketing Strategy & Why?

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketing 111

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

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Content Marketing Telemarketing Marketing Marketers 168

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

So how can marketers create optimal content for marketing automation — the kind of content that spurs action, moves potential buyers toward purchases, and gives your marketing and sales teams insight into your buyers? Here are six ways to align content marketing and marketing automation: 1.

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eBook Whitepaper Thought Leadership Marketing 134

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

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Content Marketing Key Performance Indicator eBook User-Generated 90

Hubspot Marketing

MAY 29, 2023

Scheduling and Posting: AI-powered social media scheduling tools can help you automatically post your content at the most effective times, and even optimize your content for specific social media platforms. Audience Analytics: AI can help you better understand your audience through data analysis.

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Whitepaper eBook User-Generated Marketing 138