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Content marketing: What it is and why marketers should care

Martech

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. Establish your Facebook marketing budget Depending on your other marketing activities and what you want to achieve with Facebook, you may want to pursue ads, influencer partnerships, or other types of paid Facebook marketing.

Gen Z 89
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22 Proven Content Marketing Examples to Inspire Your Strategy

Backlinko

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. I also use Google Analytics for detailed performance metrics.

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The 16 Best HubSpot Updates from February 2025

Martech

This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. With improvements in forecasting, content repurposing, and CRM management, HubSpot continues to refine its platform.

CRM 104
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SEO Pricing: How Much Should You Spend on SEO Services?

Hubspot Marketing

These tactics include keyword targeting, keyword research, content marketing, link building (both internal and external), and more. With an SEO service, you’ll have an expert handling your content marketing, so you can improve your rank on search engines and drive traffic to your website. Let’s go into more detail.

Price 140
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8 employee advocacy tools to amplify your social media reach

Hootsuite

And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Kim Snow is the Head of Demand Generation at TeamOhana.

Price 58