Buffer Marketing

JANUARY 7, 2025

Then, it helps you craft posts about that content in your brand voice. This can save hours of manual search time for shareworthy content. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights.

Price 118

Price Thought Leadership Transform User-Generated 118

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Content Marketing 139

Content Marketing Thought Leadership Marketers Marketing 139

Adobe Experience Cloud Blog

NOVEMBER 5, 2014

Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Like most other types of marketing, each person has a different approach that works best for them. Quiz] Who’s Your Content Marketing Crush?

Content Marketing 134

Content Marketing eBook Thought Leadership Entertainment 134

Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. You optimize over time.

Content Marketing 144

Content Marketing Thought Leadership Marketers Marketing 144

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Infographics: Using visual content to convey information or data.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. Top of Funnel KPIs.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketers 134

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketers 134

Hubspot Marketing

SEPTEMBER 23, 2024

However, there may be different opportunities you could aim for, suggests Alan Muther , a digital marketing specialist and founder of Ardoz Digital : “If it looks like your competitor is killing it with content marketing, it might be smarter to double down on link building instead of trying to outdo them in content right off the bat.”

SEO 130

SEO PR Thought Leadership Health 130

Buffer Marketing

JULY 25, 2024

Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy. This engagement signals to the LinkedIn algorithm that your content is valuable, which can further enhance its visibility across the platform. You can track your newsletter’s performance using LinkedIn’s analytics tools.

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy?

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

SmartBrief - Marketing

MARCH 19, 2025

The secret is to keep that helpful content consistent over time. Helping to establish thought leadership Showcasing certain authority is an important part of building a companys reputation. If a certain content format isn’t drawing attention, experiment with a new approach.

Thought Leadership 82

Thought Leadership Analytics Marketing Strategy Promotion 82

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. Use a flywheel diagram to help you define and meet your content goals. The Problem: Startups Start from Behind in Saturated Markets. Quick Takeaways.

Content Marketing 137

Content Marketing Thought Leadership Key Performance Indicator User-Generated 137

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. With digital content, you can.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

Content Marketing 145

Content Marketing B2C Marketers Marketing 145

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. Content Marketing' For this report, they analyzed over 1.2 million blog posts and 2 billion social shares. .

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Energy 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

My company challenged me to show ROI for our content marketing program. We wanted to dig deeper to truly understand which content was resonating with our leads. For example, Content Marketers can specifically benefit from a content marketing platform (CMP) that complements and integrates with your engagement platform.

Content Marketing 133

Content Marketing Thought Leadership Marketers Marketing 133

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 141

Market Trends Content Marketing Customer Journey Transform 141

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. How Do You Define Success for Content Marketing?

Content Marketing 141

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 141

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 27, 2018

What AI Can Do For Content Marketers. It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. Producing content is just one part of content marketing.

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Sprout Social

SEPTEMBER 6, 2016

Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Pulse Analytics.

Analytics 111

Analytics Thought Leadership Promotion Management 111

Backlinko

JULY 22, 2024

Set Up Google Search Console and Google Analytics Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content. Accept Google Analytics Terms of Service Agreement. Then, scroll to “ Next.”

SEO 115

SEO Law User-Generated Analytics 115

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Engage and interact.

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Market Research Content Marketing Marketers Marketing 126

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

JUNE 1, 2013

Author: Megan Totka As marketers, we hear a lot about content marketing for all sized businesses. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly. The Constants of Content Marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership Inbound Marketing 134

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Thought leadership. Think about it.

Marketing Strategy 103

Marketing Strategy Thought Leadership Marketers Marketing 103

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Content Marketing 110

Content Marketing Thought Leadership Marketers Marketing 110

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant?

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Hubspot Marketing

DECEMBER 6, 2018

Recent double major in English and Economics from Pomona College who has completed four content marketing internships in the MarTech space. Used creative and analytical skills to craft compelling content and refine content marketing strategies. The Recent Graduate. The Career Switcher.

Thought Leadership 142

Thought Leadership Analytics Management Advertisers 142

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Ignore that content is part of the business.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

Marketing Insider Group

DECEMBER 2, 2014

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. A landing page with content on it is not content marketing.

Content Marketing 111

Content Marketing Thought Leadership Marketers Marketing 111

Orbit Media Studios

MARCH 29, 2023

This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans. A content program that includes all six of these aspects is very likely to succeed. Topic What’s the subject of the content? We’ll start each with a business and a few marketing goals.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

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Content Marketing Marketers Marketing Marketing Plan 106