Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Content Marketing Content marketing is another vital strategy.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Buffer Marketing

JULY 18, 2024

Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  However, Google Analytics has since stopped showing which keywords send you that traffic. ” Alternatives:  Matomo ,  Open Web Analytics , and  Clicky 5. 

SEO 119

SEO User-Generated Analytics Price 119

Martech

OCTOBER 18, 2024

Table of contents What is LinkedIn? LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. of US users are monthly active users.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 130

Transform Analytics User-Generated Education 130

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. You can’t just eyeball these numbers; you need reliable analytics platforms to dig into the data.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Definition of a User Session A user session is when an individual visits your website.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

Transform 131

Transform User-Generated SEO Law 131

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. User intent plays a big role here.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Utilize data analytics to drive decision-making and improve operational efficiency. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Paid plans start at $15/month.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Transform 125

Transform CRM Analytics User-Generated 125

Martech

JANUARY 21, 2025

Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences. Each piece becomes its own asset, delivering value and connecting with users in ways that fit their preferences. Processing.

Whitepaper 138

Whitepaper Analytics SEO User-Generated 138

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 115

SEO Law User-Generated Analytics 115

Martech

AUGUST 30, 2024

Marketers are only just beginning to integrate new AI tools into their campaigns. A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics.

Branding 110

Branding Fashion Retail User-Generated 110

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. What is content scoring?

Analytics 117

Analytics SEO Price User-Generated 117

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. This step helps: Focus on functionality and user flow.

Transform 129

Transform SEO Copywriting User-Generated 129

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.

Content Marketing 145

Content Marketing User-Generated Analytics Marketing 145

Backlinko

SEPTEMBER 6, 2024

Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience.

SEO 110

SEO Price User-Generated Analytics 110

Martech

JULY 25, 2024

It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. Additionally, it provides actionable audience insights for content strategy development. AnyAI , a new video platform, lets users create high-quality videos from text input.

B2C 113

B2C Energy User-Generated Retail 113

Martech

MARCH 10, 2025

The combination of shorter attention spans and information overload is reshaping how audiences interact with content online, leading to a preference for quick, engaging formats and a reliance on algorithms for content discovery. This diversity allows marketers to engage users in ways that resonate with their preferences.

User-Generated 122

User-Generated Marketing Marketers Analytics 122

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights.

Transform 135

Transform Analytics Key Performance Indicator User-Generated 135

Orbit Media Studios

FEBRUARY 4, 2025

By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Its one of the most popular reports in Analytics. Most marketers know their most visited articles. Its hard to see what content drives conversions. A post may have 10 visits and generate 1 conversion.

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hootsuite

JULY 26, 2024

1 Analytics Tool for Growth Beautiful reports. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Industry benchmarking Hootsuite’s user-friendly industry benchmarking tool is especially useful if you’re not sure yet who your competitors are. Clear data.

Analytics 113

Analytics User-Generated Branding Social Media Marketing 113

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. With digital content, you can.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hubspot Marketing

OCTOBER 14, 2024

For “Retention,” I’d engage users with regular tips or updates to keep them coming back. To drive “Revenue,” I’d optimize upsell offers at key points in the user journey. Lean Analytics Stages The Lean Analytics Stages framework is a must-know for anyone involved in a startup or looking to scale a new product.

Price 117

Price Marketing Marketers User-Generated 117

Buffer Marketing

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Facebook posts published on weekday mornings get more engagement than the rest of the day, as Facebook users (primarily adults between 25 and 44) arrive at work. 

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Sprout Social

NOVEMBER 20, 2024

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It also is relevant in public relations, content marketing and event marketing.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Buffer Marketing

JULY 25, 2024

Connect with people in your network and engage with different LinkedIn users’ content to grow your audience. Turn on Creator Mode : Creator Mode is essential for accessing advanced content creation features, including newsletters. Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy.

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Market Research 129

Market Research Content Marketing Analytics SEO 129

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 122

Transform Content Marketing Marketing Marketers 122