Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Perhaps you’ve already dabbled in video creation.

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment.

Marketing Plan 138

Marketing Plan Content Marketing Marketers Marketing 138

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. Google Analytics.

Content Marketing 111

Content Marketing Analytics Marketers Marketing 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

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Whitepaper Content Marketing Direct Mail User-Generated 111

Scoop.it!

JULY 26, 2022

Content is the foundational pillar of digital marketing, as it will define the success of all your marketing campaigns, on all customer touchpoints. Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated 97

User-Generated Education Analytics Thought Leadership 97

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Marketing Insider Group

MAY 22, 2023

What are the best YouTube marketing practices that content creators need to know? What are common content creation mistakes made by content marketers? Develop a content marketing strategy that includes blog posts, social media posts, and email newsletters. Digital Marketing Analytics 23.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Digital Marketer

JULY 1, 2022

What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). But, what does it take to be successful in content marketing? You’re in a good place.

Content Marketing 77

Content Marketing Marketers Marketing Analytics 77

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign.

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketing 145

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Understand the search intent behind these keywords to create content that aligns with user expectations.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, Operating without a video marketing strategy is no longer an option. Monitor and track your channel: Use YouTube analytics. Ask and AOL combined!)

B2C 134

B2C Thought Leadership Marketers Marketing 134

Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? How frequently should you be publishing content? Cost: Free!

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145

Hubspot Marketing

MAY 9, 2019

Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Content Marketing Courses.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). From making your content pop to gathering deeper audience insights, there are tons of third-party tools out there to make your IG presence stand out from the crowd.

Price 145

Price Analytics User-Generated Real Estate 145

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketers 59

Content Marketing Institute

NOVEMBER 16, 2017

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If Katrina spoke on the importance of data science and why data scientists need to be marketers’ new best friends at Intelligent Content Conference (see that talk here ) and Content Marketing World (see that talk here ).

Transform 111

Transform Analytics User-Generated Marketing 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Video content allows you to communicate with audiences on a different level, speaking to their senses.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Tools Covered: Facebook Insights, Google Keyword Planner, Google Analytics, Qlik, SE Ranking, etc.

Digital Marketing 115

Digital Marketing Analytics Marketers Marketing 115

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Video Marketing. Data analysis.

Market Trends 96

Market Trends Influencer Marketing Transform Marketers 96

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Content is still king. Social media content. Influencer marketing. Video marketing.

Market Trends 111

Market Trends Influencer Marketing Marketers Marketing 111

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. The types of social media content marketers find most valuable in 2021.

Transform 145

Transform Food User-Generated Branding 145

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

NOVEMBER 21, 2018

Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. The goal of YouTube – like all content marketing initiatives – is to serve the right video to the right person at the right time, Tim says. Build a community.

Food 105

Food Entertainment User-Generated SEO 105

Hubspot Marketing

JUNE 24, 2022

Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Video views. Content marketing. Measuring your marketing performance is essential to stay aligned with those goals. Performance Indicator.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

MAY 27, 2020

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better. Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. Email marketing. Video marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Digital Marketer

JULY 11, 2023

Once you have this information, you’ll find it much easier to find viral content ideas. Determine Your Video Marketing Goals Learning how to create viral short videos for social media isn’t enough for a successful social media video marketing strategy. Want to get certified in Content Marketing?

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Digital Marketer

NOVEMBER 2, 2023

Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. It’s in combining these two marketing channels.

SEO 103

SEO User-Generated Video Marketing CRM 103

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Run that analytics report ! DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy. November 2015. August 2016. September 2016.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Sachs Marketing Group

DECEMBER 1, 2023

Content Marketing Content marketing is all about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It’s important to have a content calendar and a clear strategy that aligns with your business goals and customer journey.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Neil Patel

FEBRUARY 3, 2023

Google Analytics 4 can support your business by giving you insights on key objectives like generating leads or connecting customer engagement online and offline. You’ll have access to new predictive insights about user behavior and conversions, prospective audience, and more to improve your marketing tactics.

User-Generated 144

User-Generated SEO Transform Entertainment 144