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A personalization engine works by continuously analyzing historical and real-time data such as purchase history or human behavior in order to optimize the customer experience. For example, AI can create algorithms that analyze patterns in content consumption and customer behavior to surface more relevant content and product recommendations.
The power of AI also extends to learning site users’ online behaviors, tracking a customerjourney across multiple touchpoints and recording all the data in one place, using it to create hyper-relevant buyer personas, and also help with lead scoring them. . Enabling tracking. Real-time personalization.
If you want to know more about how your users interact with the website’s content, pages, services, and products in WordPress and make the best decisions, you need to pick the best analytics tool for WordPress and integrate it into your WordPress website. Why should we have analytics in WordPress?
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