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21 Powerful Analytics Tools for Digital Marketing

Sachs Marketing Group

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. Are you struggling to make sense of the vast amount of data generated from your digital marketing efforts? Our SEO team lives in Ahrefs!

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How to add analytics to WordPress

GrowMatik

If you want to know more about how your users interact with the website’s content, pages, services, and products in WordPress and make the best decisions, you need to pick the best analytics tool for WordPress and integrate it into your WordPress website. Why should we have analytics in WordPress?

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What is a personalization engine? A complete guide

Welcome Software

Depending on how you choose to set up your personalization solution, you can either rely on an AI-powered solution to that leverages predictive analytics, or rely on rules-based personalization to automatically route users to a predetermined location on your site or app. What are the components of a personalization engine?

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Google AI Overviews: Everything You Need to Know (and Think About)

Rock Content

As AI Overviews roll out to users in the United States with plans for a global expansion, both casual searchers and professional marketers must pay attention. The implications for search behavior, content strategy, and digital marketing are profound. If this is really true, we have to wait and see.

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