Remove Analytics Remove Content Placement Remove Non-Profit
article thumbnail

7 LinkedIn Ad settings and tactics you didn’t know you needed

Search Engine Land

The cherry on top: LinkedIn has also partnered with NBCUniversal for premium content placements and enabled numerous safety measures via iSpot and Kantar. We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.