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How to grow your organic reach with behavioral analytics insights

Martech

Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave. These aren’t just numbers; they’re signals that point to where to refine content, improve navigation and make calls-to-action more compelling — all without relying on paid ads.

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21 Powerful Analytics Tools for Digital Marketing

Sachs Marketing Group

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. These tools provide insights into the performance of content, user behavior, and ROI, and can include features for tracking website traffic, social media engagement, and keyword rankings.

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How to add analytics to WordPress

GrowMatik

If you want to know more about how your users interact with the website’s content, pages, services, and products in WordPress and make the best decisions, you need to pick the best analytics tool for WordPress and integrate it into your WordPress website. Why should we have analytics in WordPress?

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What is a personalization engine? A complete guide

Welcome Software

Depending on how you choose to set up your personalization solution, you can either rely on an AI-powered solution to that leverages predictive analytics, or rely on rules-based personalization to automatically route users to a predetermined location on your site or app. What are the components of a personalization engine?

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18 Spooky SEO Problems to Avoid this Halloween

Sachs Marketing Group

From how URLs are structured to content placement and CTAs, UX and SEO have to work hand in hand for a successful website. Don’t neglect your website’s content – regularly update old posts, add new blog entries, refresh product descriptions, and continually work towards improving the content on your website.

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18 Spooky SEO Problems to Avoid this Halloween

Sachs Marketing Group

From how URLs are structured to content placement and CTAs, UX and SEO have to work hand in hand for a successful website. Don’t neglect your website’s content – regularly update old posts, add new blog entries, refresh product descriptions, and continually work towards improving the content on your website.

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Reporting and analytics are huge here. Is your content marketing effective? What is it that causes someone to search for your product for the first time? Online Marketing ROI.