Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 102

Analytics Product Automobile Customer Journey 102

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Use Insider

APRIL 17, 2023

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. 102% uplift in conversion rates achieved using Insider’s Onsite Personalization solution.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52