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From campaigns to conversations: The future of email marketing

Martech

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results.

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A Guide to Marketing Automation Using AI: How Artificial Intelligence Is Changing Marketing Forever

Sachs Marketing Group

What Is AI-Powered Marketing Automation? AI-powered marketing automation combines the rule-based workflows of traditional automation with machine learning, natural language processing, and predictive analytics. Marketers can allocate resources more efficiently and make proactive decisions.

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Good human marketing: Wednesday’s Daily Brief

Martech

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Sara McNamara , Marketing Operations, Slack.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

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Growing Your Business with Email Marketing Templates

Duct Tape Marketing

Growing Your Business with Email Marketing Templates written by Guest Post read more at Duct Tape Marketing. By the end of this article, you will be able to write a killer email template that will get your contacts opening your emails in a heartbeat. Drew Frayre is a digital marketing analyst at Chimaera Labs.

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The B2B Marketer’s Handbook of Marketing Automation

Marketing Insider Group

According to recent research from Social Media Today, 3 out of 4 marketing teams are utilizing automation in some form in their current strategies. For your website at least, you can chart the course your visitors take with the help of Google Analytics. Email marketing campaigns. Predictive analytics.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

You might receive an email a day later reminding you of the items in your cart. While often associated with email, marketing automation in B2C, in particular, is used across channels. Intuit Mailchimp Mailchimp is a well-known platform thanks to its user-friendly interface and strong email marketing features.

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