Martech

AUGUST 2, 2022

These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. We’re routinely asked what products typically sit alongside the larger platforms. Get the daily newsletter digital marketers rely on.

Product Life Cycle 119

Product Life Cycle CRM Marketing Automation Platform Customer Journey 119

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Martech

MAY 24, 2024

Software for B2C marketing automation There are a number of marketing automation platforms available to marketers, including applications from all of the big names in martech. Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular.

B2C 111

B2C Automobile Marketing Automation Platform Retail 111

Adobe Experience Cloud Blog

JANUARY 20, 2017

According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. ABM also gives data analytics and product team members more consistent feedback.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketers Marketing 116

Use Insider

FEBRUARY 29, 2024

Gain data-driven insights Generative AI provides valuable insights into customer preferences, behaviors, and market trends through advanced analytics and predictive modeling. How can you use generative AI in marketing automation platforms? What is the future of AI in marketing?

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketers 52

Lusha

JULY 21, 2024

Lusha’s Role in Funnel Analytics Lusha’s integration with analytics tools like Google Analytics and HubSpot can provide deeper insights into funnel performance. Based on real-time data, you can track which Lusha-generated leads are converting, identify high-performing campaigns, and optimize your marketing efforts.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

JULY 17, 2024

Leverage Technology: ABM platforms often have built-in analytics and reporting features that can help you track and measure your success. By integrating with your CRM and marketing automation platforms, Lusha can play a vital role in orchestration. ABM is an ongoing process of learning and improvement.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52