Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. While C-suite executives and stakeholders often prioritize bottom-line figures like conversions and revenue, a broader view of engagement metrics is key for long-term success. However, not all metrics and KPIs carry the same weight. Whats the plan?

Thought Leadership 92

Thought Leadership Customer Journey Customer loyalty Marketers 92

Martech

DECEMBER 20, 2021

This is how we discovered conversational marketing platform Botco.ai,” explained Michelle Bonjour, STCHealth’s Director of Consumer Engagement. is an automated, AI-powered conversational marketing platform that works with many companies in the healthcare space (it is HIPAA-compliant). The training is continuous.

Health 116

Health New Technology Conversational Marketing Place 116

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Branding 129

Branding Key Performance Indicator Marketers Marketing 129