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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

75% of marketers surveyed say AI and automation help them spend less time on manual tasks, which means more time on the creative parts of their jobs they enjoy most. Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. How to Use AI in B2B Marketing 1.

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Adobe’s roadmap for B2B, CDP and product analytics

Martech

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. So, Real-Time CDP is one of those applications.

Analytics 114
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10 Ways Marketers Can Harness the Power of ChatGPT

SMEI

With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions. This helps drive engagement, which contributes to better customer relationships and ultimately more conversions.

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A Guide to Marketing Automation Using AI: How Artificial Intelligence Is Changing Marketing Forever

Sachs Marketing Group

AI-powered marketing automation combines the rule-based workflows of traditional automation with machine learning, natural language processing, and predictive analytics. It can learn from user behavior, make decisions in real time, and optimize campaign outcomes automatically.

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19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. Learn more or sign up here.

Transform 139
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9 must-have tools for demand gen marketing

Martech

In B2B marketing, “demand generation” gets tossed around almost as much as “leads.” As the world we sell in becomes more saturated and buyer journeys more complex, the right tools can significantly enhance the efficacy of your marketing efforts. Marketing automation and CRM 1. Originality.ai A tool like Originality.ai

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.