Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” What research studies about AI and marketing analytics would support the average B2B marketer? The GPT knows a lot about AI.

Transform 126

Transform Analytics User-Generated Education 126

Backlinko

JULY 22, 2024

Set Up Google Search Console and Google Analytics Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content. Accept Google Analytics Terms of Service Agreement. Then, scroll to “ Next.”

SEO 114

SEO Law User-Generated Analytics 114

Martech

MAY 27, 2022

His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. I got a job as a copywriter at a small digital marketing agency near Austin to get my foot in the door. It’s exhausting. Processing.Please wait.

Analytics 117

Analytics Copywriting Marketers Marketing 117

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Sprout Social

JANUARY 22, 2025

This is where your LinkedIn analytics and tools like Sprout Social can really help. Check out Sprout Socials analytics highlighting how you can analyze your LinkedIn audience based on industry and job title. Write compelling headlines and captions Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage.

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketers 126

Unbounce

JANUARY 6, 2025

With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. Tracking metrics like conversion rates and bounce rates will help you identify areas for improvement.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 131

Copywriting Energy Retail Analytics 131

Orbit Media Studios

DECEMBER 17, 2024

You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO. I’m giving you the text from the webpage.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

AWeber

SEPTEMBER 3, 2024

Copywriter extraordinaire Eddie Shleyner said , "AI may eventually replace some writing. This helps you see your process in a more analytic way and logically decide if there is a more effective way to write, share, and educate. Brainstorming Techniques for Stellar Email Ideas Before we jump in, let's talk about AI (I know, I know).

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " You can ask it to create RegEx formulas for your website analytics tools, or Excel formulas, by giving it a prompt that specifies the end goal. But, the more keywords you want to rank for, the more time-consuming it is to optimize your article for them.

SEO 136

SEO User-Generated Transform eCommerce 136

Hubspot Marketing

NOVEMBER 29, 2024

Denise said, “Tracking performance is a must as well — I always make sure to review our analytics quarterly to fine-tune our campaigns, which has helped lower our cost per acquisition by approximately 20% without sacrificing engagement. Bringing awareness to your product through content such as social media, copywriting, and blogs.

Product Marketing 105

Product Marketing Product Management Marketers 105

Backlinko

NOVEMBER 22, 2024

You can use it to improve the content or share it with your copywriting team to make changes. Link Optimizer collects data from server logs, site crawls, Google Search Console , and seoClarity’s Search Analytics. And how relevant your existing content is to the target keyword. Allowing you to track its impact.

SEO 88

SEO Price User-Generated Analytics 88

Hubspot Marketing

DECEMBER 10, 2024

Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. In HubSpots survey of web analytics pros, 39% said trustworthiness was the most important factor in ranking highly on SERPs.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

SEPTEMBER 6, 2024

Advanced analytics and reporting. Engagement analytics. Features Smarter marketing analytics. Surfer AI Good copywriting is a must for any ecommerce business. Features Generate content. Lead capture tools. Scalable CMS. Video and podcast hosting. SEO recommendations. Pros Easily integrates into your CRM. Custom CSS.

eCommerce 99

eCommerce Price Transform CRM 99

Buffer Marketing

JANUARY 30, 2025

Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. If educational carousels drive conversions, create more of them. Use AI to boost your content creation AI can help speed up the creative process without replacing your unique voice.

User-Generated 97

User-Generated Education Analytics Thought Leadership 97

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Copywriting. Web analytics. Copywriting. UX copywriting. Google Analytics.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Duct Tape Marketing

OCTOBER 26, 2024

Anyword is an AI copywriting platform that generates marketing copy for ads, social media, and emails. It offers predictive analytics to forecast how well the copy will perform based on data-driven insights. It provides keyword suggestions, backlink opportunities, and AI-generated content outlines for better SEO performance.

Copywriting 46

Copywriting SEO Analytics Marketing 46

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. Covering a range of topics, from analytics to local SEO : Sign up to be one of the first to hear about the latest SEO news. Sign up to How the F*ck to learn what growth strategies are working right now.

SEO 100

SEO Copywriting eCommerce Search Marketers 100

Sprout Social

FEBRUARY 24, 2021

Much like how one would write a Tweet, headline and copywriting tips apply here, too. To go further, their own link and additional social media ones further down, are shortened and branded for easy analytic tracking. Web copywriting tips like keeping sentences short, sweet and understandable are useful here.

Copywriting 145

Copywriting Analytics SEO Fashion 145

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. Promote a Business with Content by Google.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Hubspot Marketing

JANUARY 22, 2025

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Absolutely look at on-page analytics and user behavior, but my best tip is to talk to your sales team, she says. Why split test your landing pages? Testing brings many benefits lets explore a few of the most critical ones.

Place 119

Place User-Generated eBook Marketers 119

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Martech

MARCH 28, 2024

Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers.

Copywriting 128

Copywriting User-Generated CRM Marketers 128

Orbit Media Studios

JANUARY 31, 2023

Your Google Analytics account will show you which pages correlate with conversion. If you have one, you’ll know if it’s useful to visitors by checking Analytics. source Confirm this for yourself in your own Analytics. This is the key to conversion copywriting. But with this information, copywriting flows naturally.

Copywriting 141

Copywriting Real Estate User-Generated SEO 141

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. Copywriting. The Shift to Customer-Centric Marketing. It’s like holding an ace in poker.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Hootsuite

AUGUST 19, 2021

Copywriting. Analytics and reporting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Scheduling and publishing posts.

Management 143

Management Copywriting Real Estate Logistics 143

Martech

MARCH 13, 2024

Today’s AI applications In our marketing organization, we’re using AI in various areas, including copywriting, image generation, ideation, mood boards, tagging metadata and storyboards. In the next 12 months, our organization aims to further leverage AI in predictive analytics for market trends.

Transform 121

Transform Copywriting Market Trends Analytics 121

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Buffer Marketing

JULY 4, 2023

So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter.

Copywriting 109

Copywriting Entertainment Education Analytics 109

Backlinko

MARCH 13, 2025

Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. Hotjar Hotjar, a heatmap and behavior analytics tool, is incredibly powerful for qualitative research (more on that soon). As Anna Bolton , chief CRO and conversion copywriter of Conversion Copy Co.,

eCommerce 76

eCommerce Shoppers Shipping User-Generated 76

Exposure Ninja

JUNE 23, 2022

It’s a vital first step into digital strategy, analytics and display advertising that provides certification you’ll definitely want. If you’d prefer to follow a step-by-step video course for Google Ads, start here : Free Analytics Courses. What Are the Best Free Online Digital Marketing Courses?

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Hootsuite

MAY 1, 2023

Copywriting: Writing captions or campaign slogans. This includes copywriting and graphic design. Analytics and optimization: Monitoring analytics from each piece of content and optimizing future content. Copywriter: Copywriters are responsible for creating engaging posts and captions for social media channels.

Copywriting 144

Copywriting Social Media Marketing User-Generated Management 144

Search Engine Land

JULY 22, 2024

You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. Should you test making your customer journey uglier? Depends on your target audience. Audiences are unique. Not sure where to start?

Price 96

Price eCommerce Customer Journey Copywriting 96

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

illumin

JULY 30, 2024

This includes software programs that let advertisers quickly analyze and extract insights from large amounts of data, automated copywriting, optimizing media buying, audience segmentation, and customer journey mapping to name a few. Predictive analytics involves making predictions about future outcomes based on historical data patterns.

Advertising 52

Advertising Advertisers Copywriting Customer Journey 52

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . M easurable: This is where analytics come in. Below is an example of analytics using Sprout Social’s reporting suite. Copywriters. Web designers.

Customer 145

Customer Copywriting Marketers Marketing 145