Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " You can ask it to create RegEx formulas for your website analytics tools, or Excel formulas, by giving it a prompt that specifies the end goal. This tip comes from Vishal Dave , senior digital marketer at Meetanshi. “Y

SEO 136

SEO User-Generated Transform eCommerce 136

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Neil Patel

DECEMBER 9, 2020

Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. What Is Machine Learning? Conclusion.

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

Unbounce

JANUARY 6, 2025

With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. Landing pages Conversion optimization Digital marketing Lead generation

User-Generated 111

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Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Allowing you to track its impact.

SEO 88

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Hubspot Marketing

NOVEMBER 29, 2024

Denise said, “Tracking performance is a must as well — I always make sure to review our analytics quarterly to fine-tune our campaigns, which has helped lower our cost per acquisition by approximately 20% without sacrificing engagement. Bringing awareness to your product through content such as social media, copywriting, and blogs.

Product Marketing 105

Product Marketing Product Management Marketing 105

Orbit Media Studios

DECEMBER 17, 2024

For a [company type] in [industry] we are targeting the following verticals: [list target markets] You are an expert [B2B industry] marketer who is deeply familiar with these target markets and the buyer persona for [industry] solutions, including where they tend to congregate. I’m giving you the text from the webpage.

Thought Leadership 117

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Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Voicebot) Marketing Analytics Stats Only 1.9%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SMA Marketing

JANUARY 19, 2023

A lack of leads and customers will make you re-evaluate your current marketing strategy. The logical conclusion is that you need to hire a digital marketing agency if you are going to reach your target customers online. We have found a few reasons businesses need help with digital marketing and choose to hire an agency.

Digital Marketing 98

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Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Content Marketing " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Duct Tape Marketing

AUGUST 25, 2017

5 Phrases To Banish From Your Copywriting (And What To Replace Them With) written by Guest Post read more at Duct Tape Marketing. As marketers, we’re all doing two things: Writing with the intent to sell something. The point of copywriting to make somebody feel something, which causes action. Replace with: NOTHING!

Copywriting 78

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Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Google offers this 4-module content marketing course as a part of a longer course in digital marketing.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. Covering a range of topics, from analytics to local SEO : Sign up to be one of the first to hear about the latest SEO news. Sign up to How the F*ck to learn what growth strategies are working right now.

SEO 100

SEO Copywriting eCommerce Search Marketers 100

Digital Marketer

OCTOBER 24, 2022

Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner). Why Digital Marketing and Why Now? million workers in the U.S.

Digital Marketing 81

Digital Marketing Copywriting Marketing Marketers 81

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Marketing and Content Creation. Copywriting. Digital ad management. Social media marketing.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Your Google Analytics account will show you which pages correlate with conversion. If you have one, you’ll know if it’s useful to visitors by checking Analytics.

Copywriting 141

Copywriting Real Estate User-Generated SEO 141

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Content marketing and digital marketing will be eliminated next. If AI can write, optimize and place content with the guidance of a generalist marketer, why have a content marketing group?

PR 128

PR Transform CMO Marketing 128

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Backlinko

MARCH 13, 2025

In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. Hotjar Hotjar, a heatmap and behavior analytics tool, is incredibly powerful for qualitative research (more on that soon).

eCommerce 76

eCommerce Shoppers Shipping User-Generated 76

Hootsuite

AUGUST 19, 2021

Copywriting. Analytics and reporting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Scheduling and publishing posts.

Management 143

Management Copywriting Real Estate Logistics 143

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. WriterAccess : The success of your marketing content hinges on quality, so hiring the right writers and creators is crucial.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Animalz blog

JULY 16, 2024

Content marketing came about when it did all the online stuff businesses didn’t know how to do – blog writing, tweeting, emails. Over the last ten years, digital marketing has become ingrained in everything a marketing organization does. Most content marketers lean one way or the other.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Martech

APRIL 28, 2023

Dig deeper: The end of marketing or a new beginning? The truth about AI Integrating generative AI models into content development The significance of content in digital marketing cannot be overstated. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly.

Whitepaper 129

Whitepaper Transform User-Generated Marketing 129

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Free social media marketing training and resources. HubSpot’s Social Media Marketing Certification and Digital Marketing Certification courses. Google Analytics Academy. Level: Intermediate.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Outbound Marketing Marketing Marketers 64

Martech

MAY 20, 2024

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. Learn when being position-less is best for the organization and when it isn’t.

Copywriting 104

Copywriting Analytics User-Generated Retail 104

Litmus

SEPTEMBER 28, 2020

The Data Storyteller Award honors those who look beyond open rates and use Litmus Email Analytics to pull a narrative together around their entire program and demonstrate the gains made by doing so. Litmus Email Analytics allowed us to pivot the client’s email strategy based on engagement data and create more effective emails.

Copywriting 117

Copywriting Transform CMO Email Marketing 117

Businesses Grow

MARCH 27, 2023

ChatGPT: The rise of digital marketing Automation Data and Analytics Personalization AI and Machine Learning Bard: The field of marketing is constantly evolving, and there are a number of primary impacts that are shaping the industry today.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Rock Content

OCTOBER 16, 2020

Digital Marketing starts by attracting people. If you can’t bring the right audience to your digital channels , you won’t get results. If you’ve ever accessed the Google Analytics panel, you must have seen several different traffic names. Content Marketing. What do they mean? Cost-benefit.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 125

Price User-Generated Copywriting Marketing 125

Scoop.it!

JULY 26, 2022

Digital marketing is an essential investment all growth-oriented businesses need to make nowadays. Regardless of the industry you’re in or how saturated your niche may be, investing in digital marketing is an essential step towards long-term brand growth, efficient lead generation , and cost-effective sales.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. i.e., “I’m a digital marketing strategist helping small businesses reach more customers online.”) It really is a no-brainer.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Digital Marketer

MARCH 28, 2022

Austin, TX: Today, DigitalMarketer, the leader in building digital marketing certification courses for agency and small business owners, is launching Academy. It includes hundreds of resources like certifications, playbooks, short and long form workshops, jump start packs and other valuable resources for marketing.

Education 75

Education Copywriting Digital Marketing Marketing 75

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. But it’s no longer enough to post to a company blog once a week.

Copywriting 98

Copywriting Price Analytics Communications 98

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! What does this do?

Law 90

Law Digital Marketing User-Generated Copywriting 90