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How brands like Klarna and Mars are using AI in marketing operations

Martech

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 120
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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

ChatGPT: The rise of digital marketing Automation Data and Analytics Personalization AI and Machine Learning Bard: The field of marketing is constantly evolving, and there are a number of primary impacts that are shaping the industry today. There are two types of marketing: direct marketing and brand marketing.

Gen Z 145
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How To Learn Digital Marketing Skills

Exposure Ninja

Google Digital Garage teaches you the fundamentals of digital marketing and provides a general certification covering building your online presence, analysing performance, setting your website and business goals and much more. What Are the Best Free Online Digital Marketing Courses? Free Search Engine Optimisation Courses.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. San Mateo, CA – [link]. Irvine, CA.

PR 112
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3 ways to drive sales with email by ZeroBounce

Search Engine Land

Everything plays a role in your email success, from the health of your email database to your copywriting skills. Instead of pushing for sales, inbound marketing focuses on attracting prospects with relevant, helpful resources and experiences. For your emails to convert, it takes more than writing a few lines and hitting send.

Health 94
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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98
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Is a Marketing Degree Worth it in 2023?

Digital Marketer

They are highly specific, covering areas like strategic marketing or marketing analytics. Marketing Specific or Business General? There are general business degrees that will cover marketing as a module as well as marketing-specific degrees. Free to use image from Pixabay. This is down to personal choice.