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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Clear copywriting and editing skills. Research and analytical skills. Contributing to long-form content projects such as ebooks. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.

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How to use landing page sales funnels to convert more visitors

Unbounce

Content downloads : Offering ebooks, whitepapers, and other resources. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly.

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Different content marketing options , like ebooks, templates, or strategy guides, appeal to certain buyers across different marketing funnel stages. Why split test your landing pages? Improve conversion rates. Fill out a form.

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What Is Paid Media? Definition, Examples & 7-Step Guide

Neil Patel

In the LinkedIn ad below, Microsoft prompts users in the banking space to download an eBook. Paid ads platforms offer detailed analytics so you can see how your ads are doing. These include ad copywriting, graphic design, and videography. Social media ads aren’t just for B2C brands, either. You can measure results.

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Ecommerce Tools: 19 Best Options to Drive Sales This Year

Rock Content

WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more. Mailchimp Ecommerce analytics tools Tracking and understanding user behavior, traffic patterns, and overall return on investment (ROI) is an essential part of ecommerce success.

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Growth marketing — the campaigns that you need to know

Hubspot Marketing

Testing lives and dies by analytics, so I encourage your marketing team to track data thoughtfully as they scale operations. McKinsey research backs up the value of analytics: Companies that effectively use analytics in service of marketing and sales performance are 1.5x

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Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

Animalz blog

I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( Adobe dashboard : An example of the many analytics tools that can cause confusion in large companies. This turns possible friction into a strong partnership.