Remove Analytics Remove Copywriting Remove New Technology
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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot Marketing

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Copywriting Blunders: Do You Make these 10 Common Mistakes? " Social Media Analytics " by quintly. Social Media Analytics " by quintly.

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AI in marketing: Examples to help your team today

Martech

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data.

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What to Consider When It’s Time for New Marketing Technology

Content Marketing Institute

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? In many cases, the changes companies need to make don’t even require new technology.

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Being position-less secures a marketer’s position for a lifetime by Optimove

Martech

As a reminder, data analytics and AI, integrated marketing platforms, automation and more make the Position-less Marketer possible. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer.

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Today’s B2B buyers are calling the tune

Martech

“The ebb and flow of channels and tactics are strange; they go up and down, yet rarely ever die” said John Wall is a partner at analytics firm Trust Insights. It would be cynical to say that new technology merely empowers one to do the same old thing in a new way. Read next: Why we care about B2B marketing. Take video.

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10 Best Content Marketing Blogs Every Marketer Should Follow

Rock Content

So, they cover writer’s block, copywriting, persuasive writing, grammar recommendations, and more. It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. Copyblogger is a blog to help you with powerful tips from a writer’s perspective. Convince and Convert.

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3 ways B2B marketers can use generative AI

Martech

It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. Generative AI models can also improve predictive analytics. Text analytics has also advanced significantly. This will usher in a new era of data-driven and integrated marketing strategies.